Archives: Projects
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embecta | Life Unlimited
When embecta spun off from BD as an independent diabetes care company, it needed more than a new name and visual identity. It needed a brand that could introduce the company to the world while honoring its 100-year history in insulin delivery — and speak meaningfully to the people who live with and care for…
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embecta | PWD Storytelling Series
For embecta’s global PWD Storytelling Series, I led the editorial development of 11 stories featuring people living with diabetes (PWDs) across the U.S., China, Japan, Sweden, and Mexico. There were no neat scripts waiting to be polished. There were hours of interview footage and transcripts—and somewhere inside each of them, a story. My job was…
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Columbia Gas of Ohio | Brand Strategy & Guidelines
Columbia Gas of Ohio had a lot to communicate. From energy-efficiency programs to philanthropic initiatives, different parts of the organization needed to reach different audiences with very different messages. The challenge was creating a more consistent, recognizable brand without making everything sound—or feel—the same. We created a new brand system that gave those communications a…
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MORPC | gohio commute
As Central Ohio continued to grow, so did the challenge of getting people where they needed to go. The Mid-Ohio Regional Planning Commission (MORPC) wanted to increase awareness of ride-matching and alternative transportation options—and encourage more commuters to consider getting to work without driving alone. The opportunity was bigger than a campaign. We needed to…
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GCAC | Arts Elevate
For more than 50 years, the Greater Columbus Arts Council (GCAC) has supported the artists, organizations, and experiences that shape the cultural life of Central Ohio. To build awareness of that impact—and inspire greater philanthropic support—we needed to tell a bigger story about what investing in the arts makes possible. The result was Arts Elevate,…
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Southwest Ohio Regional Prevention Council | Awareness Campaign
Families experiencing high levels of stress can face an increased risk of child abuse and neglect—and research showed that families in Southwest Ohio were among the most at risk in the state. The Southwest Ohio Regional Prevention Council needed a campaign that could address a serious issue without adding more fear, shame, or judgment to…
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Delaware County Convention & Visitors Bureau | So Much to Explore
Delaware County has no shortage of things to do. The challenge is getting potential visitors to see all of those attractions as part of one destination worth exploring. The campaign needed to appeal to two distinct audiences—families and millennials—while giving both a simple reason to choose Delaware County. The result was So Much to Explore,…
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EleCare | Branding & Marketing Strategy
When a child can’t tolerate certain proteins, feeding can become a source of discomfort, frustration, and uncertainty—for parents and the healthcare professionals helping them find an appropriate nutritional solution. EleCare needed a brand platform that could communicate complex nutritional information in a way that was credible and informative without losing sight of the emotional reality…
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Ohio Council for Home Care & Hospice | Messaging System & Brand Refresh
The Ohio Council for Home Care & Hospice (OCHCH) represents home health, hospice, and palliative care providers across the state—advocating for the industry while providing members with education, resources, and support. But the organization’s brand wasn’t fully communicating the breadth of that role. OCHCH needed a clearer way to tell its story, connect its many…
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Focus CFO | B2B & Branding
For growing businesses, financial expertise can make the difference between simply managing the numbers and using them to make smarter decisions. FocusCFO provides experienced, part-time CFOs to companies that need strategic financial leadership without adding a full-time CFO to their team. As the company prepared to expand into new markets, it needed a stronger way…
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Ohio Housing Finance Agency | Communications & Marketing
The Ohio Housing Finance Agency (OHFA) helps Ohioans find a place to call home—from helping first-time buyers navigate homeownership to supporting affordable housing development and helping homeowners facing financial hardship stay in their homes. As part of OHFA’s communications and marketing team, I helped tell those stories. My work spanned public relations, editorial content and…
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PediaSure | Consumer & HCP Messaging
PediaSure needed to communicate the value of pediatric nutrition to very different audiences—from parents concerned about their child’s growth and nutrition to pediatricians making recommendations in the exam room. The challenge wasn’t simply creating individual pieces. It was translating the same product story across consumer, professional, retail, digital, and sales channels while giving each audience…
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Ensure | Omnichannel Advertising
Ensure serves people with different nutritional needs, from maintaining strength and supporting recovery to managing specific health needs. That meant communications had to do more than promote a product. They had to help consumers, patients, caregivers, and healthcare professionals understand which nutrition solution might be right for a particular need. Across multiple initiatives for Ensure…
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ALDI | Shop ALDI Smart
When ALDI returned to television advertising after several years away, I joined the creative team supporting the campaign. My initial role was primarily editorial, helping refine the work from a copy perspective. But while immersing myself in the brand—and doing some decidedly hands-on research in ALDI stores—I saw another opportunity. The ALDI shopping experience had…
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Nepro | HCP Communications
Clinical communications have to strike a careful balance. Include too much, and the message gets buried in data. Strip away too much, and you lose the substance that makes the story credible. For Nepro, the challenge was to communicate the nutritional needs of patients on dialysis, establish the evidence supporting nutritional intervention, and connect that…
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Opana ER | HCP Communications
Managing chronic pain can be complicated—particularly when physicians are treating older patients with comorbidities, concomitant medications, and other factors that can influence treatment decisions. For OPANA ER®, an extended-release opioid analgesic from Endo Pharmaceuticals, I worked on HCP communications that brought those complexities to the forefront. The creative used focused, clinically relevant messaging to engage…
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Abbott Nutrition Oncology | Patient Education
Cancer treatment can make something as fundamental as eating unexpectedly difficult. Side effects such as taste changes, mouth sores, nausea, and loss of appetite can make it harder for patients to get the nutrition they need at a time when maintaining weight and strength is especially important. Abbott Nutrition needed resources that could help healthcare…
Sara Barton 