The Ohio Council for Home Care & Hospice (OCHCH) partnered with Origo Branding to create a more effective brand that would help reintroduce their mission and the advocacy and educational opportunities for post-acute agencies and providers.

Following extensive research with stakeholders, a cohesive brand strategy, online presence, and outreach tactics were created to help create greater awareness within the field of hospice and home care, as well as new markets within the healthcare continuum. Membership engagement was increased through the cross-promotion of services and educational offerings via a more refined brand architecture and messaging system.

Solutions:

• Blogging
• Brand Strategy
• Copywriting
• Messaging Strategy
• Print Advertising
• Social Media Strategy
• Website

Creative Direction: Tommaso Ciaffoncini

Art Direction/Design: Michelle Handford