In general, I like personas because they help marketers make decisions based on a deeper understanding of their buyers. Plus, as a writer, I find them extremely helpful because they help me pinpoint the buyer’s specific needs, motivations, etc., giving me a specific person to write to. As whole, personas are great. Until they aren’t.
Now that we’ve gotten past the great Facebook-Instagram-What’s App outage of 2021, what have we learned from it? And what are we going to do about it?
As I like to tell my 10th grader when she whines about a group project for school, life is a group project. Every genius is part of a great team and they build on the discoveries of others. Real collaboration is transformative – get it right and you could find yourself doing the best work of your career.
Collaboration and communication are buzzwords in many job descriptions. However, I’m pretty sure that if you tell a group to collaborate on a project, the natural instinct is for each person to stay in their own lane, whether it’s copy, design, UX, etc.
Last week, we talked about why you need a content calendar. Now, we’re going to dive in and actually do it. Ready?
While you know you need to create content on a regular basis, actually conjuring up material is another story altogether, which is why you need a content calendar.
Landing pages are a crucial element in your content marketing game because they convert casual users into customers.
Let’s face it — nothing about this moment in time is normal. The pandemic has shaken up our lives in many ways: many people are working remotely, others have been laid off, and kids are learning remotely while dreaming of the time when their lives can finally go “back to normal.”
As you know, coronavirus has forced people into a work from home situation for the next few weeks. While the… Read more The Extroverts’ Guide to Working from Home
Want to convert casual visitors to your site into actual customers? Use keyword research to help create qualified leads.
Sara Nichols Barton 