From the moment we wake up each day, we’re faced with a continuous stream of choices, most of which are minute, while others are major.. When there are too many options, we tend to feel overwhelmed, anxious, and stressed. The brain overloads and eventually shuts down. So, where does this leave creative professionals?
My Buyer Persona is Cooler Than Your Buyer Persona
In general, I like personas because they help marketers make decisions based on a deeper understanding of their buyers. Plus, as a writer, I find them extremely helpful because they help me pinpoint the buyer’s specific needs, motivations, etc., giving me a specific person to write to. As whole, personas are great. Until they aren’t.
The Day the Facebook Died
Now that we’ve gotten past the great Facebook-Instagram-What’s App outage of 2021, what have we learned from it? And what are we going to do about it?
3 Ways You Can Collaborate Like a Champ
As I like to tell my 10th grader when she whines about a group project for school, life is a group project. Every genius is part of a great team and they build on the discoveries of others. Real collaboration is transformative – get it right and you could find yourself doing the best work of your career.
The Art of Collaboration
Collaboration and communication are buzzwords in many job descriptions. However, I’m pretty sure that if you tell a group to collaborate on a project, the natural instinct is for each person to stay in their own lane, whether it’s copy, design, UX, etc.
Create a Content Calendar in Seven Easy Steps
Last week, we talked about why you need a content calendar. Now, we’re going to dive in and actually do it. Ready?
Content Calendars Aren’t Just for Nerds Anymore
While you know you need to create content on a regular basis, actually conjuring up material is another story altogether, which is why you need a content calendar.
Creating a Great Landing Page
Landing pages are a crucial element in your content marketing game because they convert casual users into customers.
Normal is Nothing but a Setting on the Dryer
Let’s face it — nothing about this moment in time is normal. The pandemic has shaken up our lives in many ways: many people are working remotely, others have been laid off, and kids are learning remotely while dreaming of the time when their lives can finally go “back to normal.”
The Extroverts’ Guide to Working from Home
As you know, coronavirus has forced people into a work from home situation for the next few weeks. While the… Read more The Extroverts’ Guide to Working from Home