Branding is so basic, yet so easy to get wrong. From your visuals to the words you use, everything you put in front of your audience forms an impression.
One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the other?
The passing of David Bowie hit me in unexpected ways today. While I adore his music, I think what I… Read more R.I.P, David Bowie
Now that the decorations have been packed away and life is more or less back to normal, I’ve resolved to get back to writing in my own blogs again. For years, I’ve been writing blogs for various clients and neglecting my own blogs. I’m sure you can relate.
One of the perks of being a freelancer is the ability to work from home. Or so I have been… Read more Listen to the Rhythm of the Falling Toddler
Throughout my career as a writer, there have been times when I’m just not feeling it. I would much rather… Read more How to Kick Your Own Butt
Actually, this is a tale of 17+ kitties, to be exact. I’m freelancing at an advertising agency this week and… Read more A Tale of Two Kitties
There are two kinds of companies in today’s world—those who rock at social media, and those that don’t. The following… Read more How to Suck at Social Media
Last week, I had an interview for a job, so I planned my outfit down to the last detail. I… Read more The Day I Went Sleeveless to an Interview
I am down to the final 24 hours of my 30s. While most women feel dread about reaching this milestone,… Read more 40 in 40