As one of the fastest growing cities in the Midwest, it is becoming increasingly important for Columbus to find efficient ways to provide the community with alternative modes of transportation. To increase awareness for the new program, the Mid-Ohio Regional Planning Commission partnered with Origo Branding to develop a new brand and campaign strategy promote the different alternative transportation options available.
Following a research phase, three (3) naming strategies and taglines for the new brand were developed and tested, each with the goal of encouraging individuals across the state to take part in ride matching services and alternative forms of transportation. The campaign launched in August 2017.
- Concept Development
- Messaging Strategy
- Ambient Media
- Digital Ads
- Social Media
Creative Direction: Tommaso Ciaffoncini
Art Direction: Karen Hagans
Motion Graphics: David Rosmarin
Motion Graphics Video