The Ensure family of products provides adults with a source of nutrition that can help them focus on specific nutrition goals, such as maintaining strength or lean body mass. As the lead writer for Ensure, I was tasked with helping to create the branding to support the launch of a new product, in addition to creating marketing tools to promote the existing Ensure product line.
Solutions:
- Branding
- Concepting
- Coupons
- Creative Direction
- Display
- Mentoring Junior Writers
- Point-of-Sale
- Sales Aid
- Shopper Marketing
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Ensure Clear Branding
Shopper Marketing
Patient Brochure
Sara Nichols Barton 