Treating chronic pain due to Osteoarthritis and/or Chronic Low Back Pain is complex, and Opana ER’s new branding needed to reflect that in a way that was easily understood and could live in various forms of collateral. In addition to re-branding Opana ER, our team was tasked with creating an ongoing series of pieces that were intended for physicians, ranging from brochures and web banners to direct mail pieces and naming future products.
- Product Naming
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Brochure (One of a Series)