Research shows that children are at greater risk for abuse and neglect when their families experience high levels of stress from issues such as poverty, substance abuse, and chronic health problems. That research also indicates that Southwest Ohio families are at the highest levels of risk statewide.
To address this issue, the Southwest Ohio Regional Prevention Council, which is one of eight governing bodies within the Ohio Children’s Trust Fund (OCTF), wanted to create an uplifting branded campaign that would promote the idea that all people have both the obligation and the privilege to protect children from harm.
Following an extensive research and creative development phase, The Power to Create a Better Future was created to encourage parents facing stress, while empowering community influencers to assist families and advocate on their behalf. The campaign launched in October 2018.
- Brand Strategy
- Brand Video
- Concept Development
- Digital Ads
- Messaging Strategy
- Presentation Materials
- Social Media Posts and Ads
Creative Direction: Tommaso Ciaffoncini
Art Direction: Karen Hagans
Graphic Design: Karen Hagans, Kelly Kistler
Motion Graphics: David Rosmarin