To promote tourism and attract visitors to this region, the Delaware County Convention & Visitors Bureau partnered with Origo Branding Company to develop a new advertising campaign. The goal of the campaign was to encourage tourists to explore the different attractions that the region has to offer.
Following an extensive research stage, a campaign strategy was developed to appeal to families and millennials. So Much to Explore highlights the huge selection of experiences Delaware County offers by featuring headlines that emphasize convenience and exploration, assuring the reader that they can truly do it all in Delaware County.
Upon developing the conceptual direction of the new advertising strategy, design and messaging elements were applied to print and digital touchpoints and segmented messaging was developed for each platform to address both millennials and families.
Solutions:
- Concept Development
- Messaging Strategy
- Creative Strategy
- Copywriting
- Digital Ads
- Social Media Ads
Creative Direction: Tommaso Ciaffoncini
Art Direction: Sandra Goh
Design: Kelly Kistler
Sara Nichols Barton 