Archives: Projects
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embecta Corporate Campaign
Living with diabetes is a journey—one filled with challenges, triumphs, and everyday moments of personal freedom. embecta’s Life Unlimited campaign is a celebration of those moments, bringing to life the spirit of its purpose of Advancing Everyday Together. With more than 30 million people relying on embecta in over 100 countries, this campaign shares real…
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PWD Storytelling Series
Diabetes affects more than half a billion people worldwide, making it one of the fastest-growing health challenges of our time. For over a century, embecta has stood alongside people with diabetes (PWDs), advancing injection technology and simplifying medication delivery to improve lives in more than 100 countries. The PWD Storytelling Series is a reflection of…
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Gohio Commute
As one of the fastest-growing cities in the Midwest, it is becoming increasingly important for Columbus to find efficient ways to provide the community with alternative modes of transportation. To increase awareness for the new program, the Mid-Ohio Regional Planning Commission partnered with Origo Branding to develop a new brand and campaign strategy that promotes…
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Greater Columbus Arts Council
Since 1970, the Greater Columbus Arts Council supports the arts and advances the culture of the Central Ohio region by funding local artists and creating opportunities for the community to experience the arts. While funding has been a challenge in recent years, the Greater Columbus Arts Council works to ensure needed funds and ensure that…
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Southwest Ohio Regional Prevention Council
Research shows that children are at greater risk for abuse and neglect when their families experience high levels of stress from issues such as poverty, substance abuse, and chronic health problems. That research also indicates that Southwest Ohio families are at the highest levels of risk statewide. To address this issue, the Southwest Ohio Regional Prevention Council,…
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Highlights for Children
Since 1946, Highlights has delighted children with stories, adventures, brainteasers, and puzzles designed to help children become their “best selves” by using their creativity and imagination; developing their reading, thinking, and reasoning skills; and learning to treat others with respect, kindness, and sensitivity. In addition to creating weekly promotional emails and web content, I…
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Delaware County Convention & Visitors Bureau
To promote tourism and attract visitors to this region, the Delaware County Convention & Visitors Bureau partnered with Origo Branding Company to develop a new advertising campaign. The goal of the campaign was to encourage tourists to explore the different attractions that the region has to offer. Following an extensive research stage, a campaign strategy…
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EleCare
Dietary protein intolerance is when a child cannot properly digest specific proteins in the foods they eat. This causes extreme discomfort to the child and is frustrating for both the parent and physician to treat. With the goal to generate greater awareness and engagement around the benefits of EleCare, a new brand strategy was developed…
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Ohio Council for Home Care & Hospice
The Ohio Council for Home Care & Hospice (OCHCH) partnered with Origo Branding to create a more effective brand that would help reintroduce their mission and the advocacy and educational opportunities for post-acute agencies and providers. Following extensive research with stakeholders, a cohesive brand strategy, online presence, and outreach tactics were created to help…
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Focus CFO
FocusCFO is one of the largest and most influential Chief Financial Officer (CFO) outsourcing services companies in the nation. To increase market share, they identified a need to create a marketing approach that would engage business owners and strategic partners in their services. The company partnered with Origo Branding to develop a new brand, and marketing…
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Baesman
Baesman is a marketing agency in Columbus, Ohio, which provides digital marketing, direct mail marketing & printing, branding, logistics, and data analysis services to clients. As a consultant, I was brought in to assist with branding efforts, focusing primarily on the company’s digital assets. Solutions: Blogging Branding Content Marketing Copywriting Editing Press release writing…
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Ohio Housing Finance Agency
The Ohio Housing Finance Agency (OHFA) facilitates the development, rehabilitation, and financing of low- to moderate-income housing. OHFA’s programs help first-time homebuyers, renters, senior citizens, and others find quality affordable housing that meets their needs. As a contractor in the Office of Communications and Marketing, I served as Public Information Officer for two years and…
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Kroger
Grocery retailer Kroger is constantly finding new ways to market itself, so while working on their account, I found myself working on several pieces on any given day, all with very short turnaround times. From print pieces, such as direct mail pieces and brochures to in-store radio, TV commercials, and point-of-purchase collateral, I often found myself…
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PediaSure
PediaSure is a pediatric nutrition product that is manufactured by Abbott Nutrition to help children who either need to gain weight or need additional nutrition. When marketing this product, our team was tasked with speaking to a variety of stakeholders: parents, physicians, and sales representatives. To reach the consumer, we created brochures, print ads, web content, and…
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Ohio Housing Conference
The Ohio Housing Conference is the largest statewide housing conference in the nation, playing host in 2015 to more than 1,700 attendees. Registrants from 27 states are able to attend more than 50 industry-related sessions, in addition to daily plenary sessions focused on current state, federal and economic policies affecting the affordable housing industry, plus…
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Columbus Region
Columbus 2020 is a collective tasked with strengthening and diversifying the region’s economic base by building existing assets, attracting new investments, and continually improving the Columbus Region as a business destination. Our creative team was challenged to continuously create assets that support these initiatives while building the region’s brand. Solutions: Advertising B2B Branding Concepting Copywriting…
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Ensure
The Ensure family of products provides adults with a source of nutrition that can help them focus on specific nutrition goals, such as maintaining strength or lean body mass. As the lead writer for Ensure, I was tasked with helping to create the branding to support the launch of a new product, in addition to…
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ALDI
ALDI is one of the largest grocery retailers in the world and in 2008, they instituted an advertising campaign, which they had not done in several years. I was fortunate to be part of the team that brought ALDI to life on TV screens across the country in a series of ads, ranging from…
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OhioHealth Women’s Center
The OhioHealth Women’s Center is a health website like no other – it gives women a candid, first person account of what to expect when experiencing the issues people are uncomfortable discussing, such as such as uterine fibroids, urinary incontinence, and menopause. The overall tone of the website is akin to a conversation with a…
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Alliance Data
The Redcats USA training video that I helped to create for Alliance Data allowed me to step outside the typical role of a creative and serve the client, literally from concept to completion. I went with our sales representative on the initial sales call to the client, wrote the video script, and guided the client…
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Insurance Spark
Insurance Spark was created in 2014 as a response to the Affordable Care Act and it provides patients with an alternative to the Insurance Marketplace. I was initially brought onto the project as a copywriter, however I was also called upon to generate digital strategy and provide creative direction to support brand launch, in addition…
Sara Barton 