Highlights for Children

Since 1946, Highlights has delighted children with stories, adventures, brainteasers, and puzzles designed to help children become their “best selves” by using their creativity and imagination; developing their reading, thinking, and reasoning skills; and learning to treat others with respect, kindness, and sensitivity.

 

In addition to creating weekly promotional emails and web content, I worked on additional projects, such as:

  • Creating a complex series of post-purchase trigger emails that were sent to customers who purchased gift items during a set timeframe. Emails were segregated by the age of the child and item purchased, and included a series of rules that prevented the customer from receiving repeat or irrelevant emails.
  • Developing a series of Cyber Monday and Cyber Week emails. Cyber Monday 2019 saw a $50,000 increase over Cyber Monday 2018, which was the busiest day of that fiscal year. 2019 revenue from email was 62% higher in revenue from Black Friday through Cyber Monday 2019 than 2018.
  • Writing the annual Holiday Gift Guide, which incorporated multiple stacked category pages, banners, and promotional tiles.

 

Solutions:

  • Brand Strategy
  • Concept Development
  • Copywriting
  • Digital Ads
  • Messaging Strategy
  • Promotional Video
  • Social Media Posts and Ads

 

Art Direction: Angie Redmond

Graphic Design: Andy Bennett

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