Insurance Spark was created in 2014 as a response to the Affordable Care Act and it provides patients with an alternative to the Insurance Marketplace. I was initially brought onto the project as a copywriter, however I was also called upon to generate digital strategy and provide creative direction to support brand launch, in addition to managing public relations, social media, and content strategy.

Solutions:

• Brand Launch
• Branding
• Concepting
• Content Marketing
• Content Strategy
• Creative Direction
• Media Relations
• Public Relations
• Social Media

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Print Ad

Call Center Script

Insurance Spark Outbound Script

Press Release

Insurance Spark Release