Sara Barton

Author: Sara Barton

  • Is There a 12-Step Program for That?

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    Sara Barton
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    Yet again, I have taken a break from writing my blog. It’s not that I don’t enjoy doing it, but sometimes, you just need a break. I have been freelancing like you wouldn’t believe – in fact, it is arguable that I may be working too much. I have been working various contract assignments for…

  • And Here…we…Go

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    Sara Barton
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    I’m back on the freelance trail…this time, as a freelance writer for another agency. The back story on this is simple: a friend quit her position as a copywriter at this agency and she very graciously suggested me as a replacement. So far, things are going great – I’m really busy (always a bonus for…

  • Coming Together for a Cause

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    Sara Barton
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    In case you haven’t already guessed, I’m a big believer in the power of social media. That’s why I was thrilled when I was contacted by the Columbus Hope for Haiti team to help raise awareness of their event today by including the event in my blog. The 4-1-1: Mayor Michael B. Coleman, the American…

  • Facebook as the New Twitter

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    Sara Barton
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    According to Forrester Research, a new behavior is emerging in the social space: people are using vehicles for rapid, back-and-forth discussion. While this was once confined to Twitter, it’s now being seen on Facebook in the form of status updates. These users are referred to as Conversationalists and they make up roughly a third of…

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    Sara Barton
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    A new blog post about a few of my favorite things – jewelry, social media, and pizza – Coming Soon to a Geek Near You – http://ping.fm/r5636

  • Coming Soon to a Geek Near You

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    Sara Barton
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    Remember how nameplate necklaces festooned the necks of fashionistas everywhere a few years ago, thanks to the fabulous ladies of Sex and the City? Thanks to Survival of the Hippest, you can now shout your twitter pride from the rooftops…or at least across the room at a tweetup with these ultra-cool twitter ID necklaces. Available…

  • 3-2-1. Now What??

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    Sara Barton
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    For those of you keeping score at home (and shame on those who aren’t!), I haven’t been writing this blog for a while because I have been utterly swamped with life in general. I started a contract position at an pharmaceutical advertising agency in October, which seemed very promising and seemed to guarantee a permanent…

  • Attack of the Lollipop Head

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    Sara Barton
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    Over the weekend, a story caught my eye and I can’t stop thinking about it – Extra TV ran a segment about a recent ad for Ralph Lauren, in which a basically skeletal model is depicted as having a head larger than her pelvis, thanks to some questionable photoshopping. Immediately, this threw me into an…

  • Giving Oprah the Finger

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    Sara Barton
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    KFC‘s CMO is pointing the finger of blame at Oprah Winfrey for last May’s grilled chicken promotion/fiasco, claiming that they were given very short notice of their upcoming appearance on the show, thus giving the chain less than a week to prepare franchises for the sheer volume of the giveaway. According to an article by…

  • My New Favorite Website

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    Sara Barton
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    I know it’s just plain wrong to laugh at people, but PeopleofWalmart.com is just plain hilarious. Will/should the discount doppelganger squash the site? I hope they don’t, and it’s not just because I’m easily amused. Yes, the site mocks the more eccentric WalMart shoppers, but it also went viral virtually overnight, which puts WalMart in…