One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the other?
The passing of David Bowie hit me in unexpected ways today. While I adore his music, I think what I… Read more R.I.P, David Bowie
Now that the decorations have been packed away and life is more or less back to normal, I’ve resolved to get back to writing in my own blogs again. For years, I’ve been writing blogs for various clients and neglecting my own blogs. I’m sure you can relate.
Last month, I got to speak at Beyond Social 101, which was sponsored by Girls in Tech. True, it was… Read more And Now for Something Completely Different
Yet again, I have taken a break from writing my blog. It’s not that I don’t enjoy doing it, but… Read more Is There a 12-Step Program for That?
If you spend any kind of twitter, then you know the Fail Whale: the eponymous whale that lets you know… Read more Die Fail Whale, Die!
I’ve had some emails from readers of my blog who want to know why I haven’t updated it lately (shame… Read more Long Time, No Blog
KFC is experiencing what can only be described as Hurricane Oprah. The identity-challenged brand has re-launched its grilled chicken product,… Read more All Hail the Queen
For those that haven’t been following the Amazon debacle, allow me to recap: In what Amazon refers to as a… Read more What Are You Doing This Weekend?
So you’ve been handed a ticket to Axeville – population: you. Suddenly, you have all kinds of time on your… Read more What You Should be Doing During a Layoff