Last week, we talked about why you need a content calendar. Now, we’re going to dive in and actually do it. Ready?
Category: Blogs
Content Calendars Aren’t Just for Nerds Anymore
While you know you need to create content on a regular basis, actually conjuring up material is another story altogether, which is why you need a content calendar.
Copywriting Vs Content Writing: What’s the Difference?
One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the other?
R.I.P, David Bowie
The passing of David Bowie hit me in unexpected ways today. While I adore his music, I think what I… Read more R.I.P, David Bowie
Out With the Old, in With the…Whatever
Now that the decorations have been packed away and life is more or less back to normal, I’ve resolved to get back to writing in my own blogs again. For years, I’ve been writing blogs for various clients and neglecting my own blogs. I’m sure you can relate.
And Now for Something Completely Different
Last month, I got to speak at Beyond Social 101, which was sponsored by Girls in Tech. True, it was… Read more And Now for Something Completely Different
Is There a 12-Step Program for That?
Yet again, I have taken a break from writing my blog. It’s not that I don’t enjoy doing it, but… Read more Is There a 12-Step Program for That?
Die Fail Whale, Die!
If you spend any kind of twitter, then you know the Fail Whale: the eponymous whale that lets you know… Read more Die Fail Whale, Die!
Long Time, No Blog
I’ve had some emails from readers of my blog who want to know why I haven’t updated it lately (shame… Read more Long Time, No Blog
All Hail the Queen
KFC is experiencing what can only be described as Hurricane Oprah. The identity-challenged brand has re-launched its grilled chicken product,… Read more All Hail the Queen
Sara Nichols Barton 