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Sara Nichols Barton

Copywriter. Content Strategy. Creative Direction.

Category: marketing

Content Calendars Aren’t Just for Nerds Anymore

Posted on March 15, 2021 by Sara Barton

While you know you need to create content on a regular basis, actually conjuring up material is another story altogether, which is why you need a content calendar.

Create Qualified Leads with the Right Keywords

Posted on March 4, 2020March 4, 2020 by Sara Barton

Want to convert casual visitors to your site into actual customers? Use keyword research to help create qualified leads.

How to Drive Even More Traffic to Your Website

Posted on February 26, 2020February 26, 2020 by Sara Barton

By considering how your customers are searching for content, you’ll better reach them wherever they are in their journey and meet their needs faster.

Five Ways to Integrate Green Marketing into Your Brand Strategy

Posted on April 22, 2019April 22, 2019 by Sara Barton

In honor of Earth Day, here are five ways to incorporate green marketing into your overall communication strategy.

Making the Rounds

Posted on April 4, 2011April 2, 2011 by Sara Barton

I’ve been doing a ton of public speaking lately, and I’m always excited to do so. For some reason, it… Read more Making the Rounds

All I Need to Know About Marketing, I Can Learn From Lady Gaga

Posted on November 30, 2010April 4, 2012 by Sara Barton

Love her or loathe her, let’s face it—Lady Gaga is a genius when it comes to marketing herself. Always relevant… Read more All I Need to Know About Marketing, I Can Learn From Lady Gaga

And Here…we…Go

Posted on January 28, 2010January 28, 2010 by Sara Barton

I’m back on the freelance trail…this time, as a freelance writer for another agency. The back story on this is… Read more And Here…we…Go

The Worst and Weirdest iPhone Apps Ever Created

Posted on August 21, 2009 by Sara Barton

I admit it – I’m a total dork when it comes to my iPhone and all of the available apps.… Read more The Worst and Weirdest iPhone Apps Ever Created

Please Don’t Call me a Mommy Blogger

Posted on August 1, 2009 by Sara Barton

One of the terms I hate more than anything is “mommy blogger.” First of all, it’s insulting. Yes, I am… Read more Please Don’t Call me a Mommy Blogger

What Are You Doing This Weekend?

Posted on April 15, 2009 by Sara Barton

For those that haven’t been following the Amazon debacle, allow me to recap: In what Amazon refers to as a… Read more What Are You Doing This Weekend?

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