One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the other?
Before we answer that burning question, allow me to address another one—where have I been (or, more specifically, why haven’t… Read more Junior? Senior? Does it Really Matter?
During an interview, hiring managers often ask cringe-inducing questions. Of course, these questions are designed to get an insight as… Read more What Kind of Creative are You?
Love her or loathe her, let’s face it—Lady Gaga is a genius when it comes to marketing herself. Always relevant… Read more All I Need to Know About Marketing, I Can Learn From Lady Gaga
Ask a roomful of creative professionals why they freelance and you’ll get a wide array of answers that boil down… Read more A Freelancer’s Manifesto
Yet again, I have taken a break from writing my blog. It’s not that I don’t enjoy doing it, but… Read more Is There a 12-Step Program for That?
I’m back on the freelance trail…this time, as a freelance writer for another agency. The back story on this is… Read more And Here…we…Go
Remember how nameplate necklaces festooned the necks of fashionistas everywhere a few years ago, thanks to the fabulous ladies of… Read more Coming Soon to a Geek Near You
For those of you keeping score at home (and shame on those who aren’t!), I haven’t been writing this blog… Read more 3-2-1. Now What??
Over the weekend, a story caught my eye and I can’t stop thinking about it – Extra TV ran a… Read more Attack of the Lollipop Head
Sara Nichols Barton 