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Sara Nichols Barton

Copywriter. Content Strategy. Creative Direction.

Category: Advertising

Copywriting Vs Content Writing: What’s the Difference?

Posted on January 14, 2016January 14, 2016 by Sara Barton

One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the other?

Junior? Senior? Does it Really Matter?

Posted on April 3, 2012January 5, 2016 by Sara Barton

Before we answer that burning question, allow me to address another one—where have I been (or, more specifically, why haven’t… Read more Junior? Senior? Does it Really Matter?

What Kind of Creative are You?

Posted on April 7, 2011January 5, 2016 by Sara Barton

During an interview, hiring managers often ask cringe-inducing questions. Of course, these questions are designed to get an insight as… Read more What Kind of Creative are You?

All I Need to Know About Marketing, I Can Learn From Lady Gaga

Posted on November 30, 2010April 4, 2012 by Sara Barton

Love her or loathe her, let’s face it—Lady Gaga is a genius when it comes to marketing herself. Always relevant… Read more All I Need to Know About Marketing, I Can Learn From Lady Gaga

A Freelancer’s Manifesto

Posted on September 7, 2010April 4, 2012 by Sara Barton

Ask a roomful of creative professionals why they freelance and you’ll get a wide array of answers that boil down… Read more A Freelancer’s Manifesto

Is There a 12-Step Program for That?

Posted on April 10, 2010April 10, 2010 by Sara Barton

Yet again, I have taken a break from writing my blog. It’s not that I don’t enjoy doing it, but… Read more Is There a 12-Step Program for That?

And Here…we…Go

Posted on January 28, 2010January 28, 2010 by Sara Barton

I’m back on the freelance trail…this time, as a freelance writer for another agency. The back story on this is… Read more And Here…we…Go

Coming Soon to a Geek Near You

Posted on January 5, 2010 by Sara Barton

Remember how nameplate necklaces festooned the necks of fashionistas everywhere a few years ago, thanks to the fabulous ladies of… Read more Coming Soon to a Geek Near You

3-2-1. Now What??

Posted on December 30, 2009December 30, 2009 by Sara Barton

For those of you keeping score at home (and shame on those who aren’t!), I haven’t been writing this blog… Read more 3-2-1. Now What??

Attack of the Lollipop Head

Posted on October 12, 2009October 12, 2009 by Sara Barton

Over the weekend, a story caught my eye and I can’t stop thinking about it – Extra TV ran a… Read more Attack of the Lollipop Head

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