Writing for the web is quality writing. Period. Learn how to improve your site’s rankings by mastering these basic writing techniques.
In honor of Earth Day, here are five ways to incorporate green marketing into your overall communication strategy.
Branding is so basic, yet so easy to get wrong. From your visuals to the words you use, everything you put in front of your audience forms an impression.
Love her or loathe her, let’s face it—Lady Gaga is a genius when it comes to marketing herself. Always relevant… Read more All I Need to Know About Marketing, I Can Learn From Lady Gaga
I’ve been following Fast Company’s Influence Project with great interest, primarily because I’m still trying to figure out exactly what it is they’re trying to accomplish. I get the whole point of using your social media influence to generate quantitative data that proves that people listen to what you say. However, this project leaves me scratching my head, despite their intentions of creating a viral campaign.
Over the weekend, a story caught my eye and I can’t stop thinking about it – Extra TV ran a… Read more Attack of the Lollipop Head
Just when I was ready to give Microsoft kudos for taking the high road in its advertising, they go and… Read more Photoshop is our Friend, Right?
If you spend any kind of twitter, then you know the Fail Whale: the eponymous whale that lets you know… Read more Die Fail Whale, Die!
Imagine for a moment that you’re a 16 year-old boy named Zack Johnson. Now imagine that you wake up one… Read more Anyone Else Not See This Coming?
KFC is experiencing what can only be described as Hurricane Oprah. The identity-challenged brand has re-launched its grilled chicken product,… Read more All Hail the Queen