Author: Sara Barton

  • 40 in 40

    40 in 40

    I am down to the final 24 hours of my 30s. While most women feel dread about reaching this milestone, I’m not sure what I feel. I was a little busy in my 30s—I buried 1 mom and 1 fiance, found myself, refined my career (despite its refusal to define itself), got married, made a…

  • Confessions of a Digital Hoarder

    Confessions of a Digital Hoarder

    This week, thanks to a post on my friend Sarah’s blog, I became fully aware of my digital obsession. I’m a multi-tasker. On second thought, it’s entirely possible I’m a hoarder in the digital space. Pass by my desk at work and you’ll see multiple tabs open on my web browser—on a good day it’s only…

  • Junior? Senior? Does it Really Matter?

    Junior? Senior? Does it Really Matter?

    Before we answer that burning question, allow me to address another one—where have I been (or, more specifically, why haven’t I been keeping up with my blog?)? Truthfully, I’ve been busy. I’ve had some amazing opportunities to do some pretty incredible work with some of the smartest people I know, so like a good little…

  • What Kind of Creative are You?

    What Kind of Creative are You?

    During an interview, hiring managers often ask cringe-inducing questions. Of course, these questions are designed to get an insight as to how well you’d fit within their organization. If you’ve done your due diligence, you know exactly what they want to hear, but wouldn’t it be liberating if you could be completely honest? The question…

  • And Now for Something Completely Different

    Last month, I got to speak at Beyond Social 101, which was sponsored by Girls in Tech. True, it was another tech conference, which was primarily focused on blogging. But what made this conference special was that it was created for and by women – in fact, 15 of the 18 presenters were women, which…

  • Since We’re on the Subject of Public Speaking

    Since I’ve been making the rounds lately at various digital conferences, I’m constantly asked about public speaking. So many people are terrified of it because they’re either: a.) embarrassed b.) nervous c.) Or a combination of the three Whether you’re presenting at a conference or a status meeting at work, the best thing you can…

  • Making the Rounds

    I’ve been doing a ton of public speaking lately, and I’m always excited to do so. For some reason, it fascinates me that I can get a room full of people to sit and listen to what I have to say, especially when it comes to social media, which is a topic that I am…

  • Too Junior, My Aunt Fanny!

    Many freelancers realize at some point that freelancing just isn’t for them and they’d rather “go corporate.” No harm, no foul, right? Maybe not. I have reached an interesting point in my career where finding a permanent job is getting to be extremely difficult, and it’s not solely because of the economy. Instead, I’m talking…

  • And You Are..?

    As a writer (make that freelance copywriter in Columbus Ohio), words are my obsession. I can’t get enough of them—I love to combine words to generate different meanings, sounds and emotions. Of course, paying this level of attention to words also makes me acutely aware of words that I absolutely can’t stand. Until recently, that…

  • All I Need to Know About Marketing, I Can Learn From Lady Gaga

    Love her or loathe her, let’s face it—Lady Gaga is a genius when it comes to marketing herself. Always relevant and provocative, she’s constantly being talked about, and isn’t that what you want for your brand, whether it’s a client or your personal brand? Here’s how you can claim a little Gaga magic for yourself.…