In general, I like personas because they help marketers make decisions based on a deeper understanding of their buyers. Plus, as a writer, I find them extremely helpful because they help me pinpoint the buyer’s specific needs, motivations, etc., giving me a specific person to write to. As whole, personas are great. Until they aren’t.
Now that we’ve gotten past the great Facebook-Instagram-What’s App outage of 2021, what have we learned from it? And what are we going to do about it?
Collaboration and communication are buzzwords in many job descriptions. However, I’m pretty sure that if you tell a group to collaborate on a project, the natural instinct is for each person to stay in their own lane, whether it’s copy, design, UX, etc.
Last week, we talked about why you need a content calendar. Now, we’re going to dive in and actually do it. Ready?
As you know, coronavirus has forced people into a work from home situation for the next few weeks. While the… Read more The Extroverts’ Guide to Working from Home
Want to convert casual visitors to your site into actual customers? Use keyword research to help create qualified leads.
By considering how your customers are searching for content, you’ll better reach them wherever they are in their journey and meet their needs faster.
Writing for the web is quality writing. Period. Learn how to improve your site’s rankings by mastering these basic writing techniques.
In honor of Earth Day, here are five ways to incorporate green marketing into your overall communication strategy.
I firmly believe that we need to do things that scare us in order to get to the next level in life. Unfortunately, those moments don’t happen without experiencing even the tiniest twinge of fear.
Sara Nichols Barton 