I’m back on the freelance trail…this time, as a freelance writer for another agency. The back story on this is simple: a friend quit her position as a copywriter at this agency and she very graciously suggested me as a replacement. So far, things are going great – I’m really busy (always a bonus for contract workers as everything we do has to be billable or else we get shown the door) and the vibe seems pretty good. Of course,I’m still learning the office culture, but I feel like I could be really happy here. My contract, at this point, only goes through next Friday, so stay tuned.
This week, I was tickled to finally learn the name of Apple’s newest product: the iPad, which is supposed to be a hybrid between the Kindle and the iPod. I’m reserving judgement on the product itself, but I’ll be curious to see what happens with digital advertising on the thing, considering Apple’s inability to produce a mobile device that does justice to Flash.
Super Bowl Preview
Be on the lookout for an integrated Super Bowl promotion from Papa John’s pizza this year. While the chain is mum on the details, it does admit to being in cahoots with the NFL for this one. The “Papa’s in the House” promotion, so far, has gathered fan support and the Big Game promotion is meant to salute NFL fans as well as those behind the scenes at games.
Whatever the buy is, the chain has built up to it with a sweepstakes for two tickets and accommodations for the game, and related special offers, such as the “Super XL IV” (an extra-large pizza with four toppings for $11.99) and the “1st and 10” (any large pizza for $10), plus if you order a large cheese pizza for $9 during the three days after the game, you can get a free topping for every touchdown scored.