Sara Barton

Category: Advertising

  • What Kind of Creative are You?

    What Kind of Creative are You?

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    Sara Barton
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    During an interview, hiring managers often ask cringe-inducing questions. Of course, these questions are designed to get an insight as to how well you’d fit within their organization. If you’ve done your due diligence, you know exactly what they want to hear, but wouldn’t it be liberating if you could be completely honest? The question…

  • All I Need to Know About Marketing, I Can Learn From Lady Gaga

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    Sara Barton
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    Love her or loathe her, let’s face it—Lady Gaga is a genius when it comes to marketing herself. Always relevant and provocative, she’s constantly being talked about, and isn’t that what you want for your brand, whether it’s a client or your personal brand? Here’s how you can claim a little Gaga magic for yourself.…

  • A Freelancer’s Manifesto

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    Sara Barton
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    Ask a roomful of creative professionals why they freelance and you’ll get a wide array of answers that boil down to one of two reasons: They were forced into it by the economy and freelancing beats starvation They couldn’t stand working for “the man” anymore and decided there had to be something better “out there”…

  • Is There a 12-Step Program for That?

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    Sara Barton
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    Yet again, I have taken a break from writing my blog. It’s not that I don’t enjoy doing it, but sometimes, you just need a break. I have been freelancing like you wouldn’t believe – in fact, it is arguable that I may be working too much. I have been working various contract assignments for…

  • And Here…we…Go

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    Sara Barton
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    I’m back on the freelance trail…this time, as a freelance writer for another agency. The back story on this is simple: a friend quit her position as a copywriter at this agency and she very graciously suggested me as a replacement. So far, things are going great – I’m really busy (always a bonus for…

  • Coming Soon to a Geek Near You

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    Sara Barton
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    Remember how nameplate necklaces festooned the necks of fashionistas everywhere a few years ago, thanks to the fabulous ladies of Sex and the City? Thanks to Survival of the Hippest, you can now shout your twitter pride from the rooftops…or at least across the room at a tweetup with these ultra-cool twitter ID necklaces. Available…

  • 3-2-1. Now What??

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    Sara Barton
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    For those of you keeping score at home (and shame on those who aren’t!), I haven’t been writing this blog for a while because I have been utterly swamped with life in general. I started a contract position at an pharmaceutical advertising agency in October, which seemed very promising and seemed to guarantee a permanent…

  • Attack of the Lollipop Head

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    Sara Barton
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    Over the weekend, a story caught my eye and I can’t stop thinking about it – Extra TV ran a segment about a recent ad for Ralph Lauren, in which a basically skeletal model is depicted as having a head larger than her pelvis, thanks to some questionable photoshopping. Immediately, this threw me into an…

  • Giving Oprah the Finger

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    Sara Barton
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    KFC‘s CMO is pointing the finger of blame at Oprah Winfrey for last May’s grilled chicken promotion/fiasco, claiming that they were given very short notice of their upcoming appearance on the show, thus giving the chain less than a week to prepare franchises for the sheer volume of the giveaway. According to an article by…

  • Photoshop is our Friend, Right?

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    Sara Barton
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    Just when I was ready to give Microsoft kudos for taking the high road in its advertising, they go and do something stupid. Let me start by saying that I get the point of global advertising and the fact that you will probably need to adjust your ad to fit the markets in which it…