I love New Years Day for the simple fact that it encourages us to take a good look at our… Read more 2019: The Year of Owning it
One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the other?
Now that the decorations have been packed away and life is more or less back to normal, I’ve resolved to get back to writing in my own blogs again. For years, I’ve been writing blogs for various clients and neglecting my own blogs. I’m sure you can relate.
One of the perks of being a freelancer is the ability to work from home. Or so I have been… Read more Listen to the Rhythm of the Falling Toddler
Throughout my career as a writer, there have been times when I’m just not feeling it. I would much rather… Read more How to Kick Your Own Butt
Actually, this is a tale of 17+ kitties, to be exact. I’m freelancing at an advertising agency this week and… Read more A Tale of Two Kitties
Last week, I had an interview for a job, so I planned my outfit down to the last detail. I… Read more The Day I Went Sleeveless to an Interview
Before we answer that burning question, allow me to address another one—where have I been (or, more specifically, why haven’t… Read more Junior? Senior? Does it Really Matter?
During an interview, hiring managers often ask cringe-inducing questions. Of course, these questions are designed to get an insight as… Read more What Kind of Creative are You?
Last month, I got to speak at Beyond Social 101, which was sponsored by Girls in Tech. True, it was… Read more And Now for Something Completely Different