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Sara Nichols Barton

Copywriter. Content Strategy. Creative Direction.

Category: Creativity

2019: The Year of Owning it

Posted on January 2, 2019April 1, 2019 by Sara Barton

I love New Years Day for the simple fact that it encourages us to take a good look at our… Read more 2019: The Year of Owning it

R.I.P, David Bowie

Posted on January 11, 2016January 11, 2016 by Sara Barton

The passing of David Bowie hit me in unexpected ways today. While I adore his music, I think what I… Read more R.I.P, David Bowie

How to Kick Your Own Butt

Posted on April 22, 2014January 5, 2016 by Sara Barton

Throughout my career as a writer, there have been times when I’m just not feeling it. I would much rather… Read more How to Kick Your Own Butt

A Freelancer’s Manifesto

Posted on September 7, 2010April 4, 2012 by Sara Barton

Ask a roomful of creative professionals why they freelance and you’ll get a wide array of answers that boil down… Read more A Freelancer’s Manifesto

Die Fail Whale, Die!

Posted on July 6, 2009July 6, 2009 by Sara Barton

If you spend any kind of twitter, then you know the Fail Whale: the eponymous whale that lets you know… Read more Die Fail Whale, Die!

Anyone Else Not See This Coming?

Posted on June 18, 2009June 18, 2009 by Sara Barton

Imagine for a moment that you’re a 16 year-old boy named Zack Johnson. Now imagine that you wake up one… Read more Anyone Else Not See This Coming?

All Hail the Queen

Posted on May 7, 2009May 7, 2009 by Sara Barton

KFC is experiencing what can only be described as Hurricane Oprah. The identity-challenged brand has re-launched its grilled chicken product,… Read more All Hail the Queen

What Are You Doing This Weekend?

Posted on April 15, 2009 by Sara Barton

For those that haven’t been following the Amazon debacle, allow me to recap: In what Amazon refers to as a… Read more What Are You Doing This Weekend?

I’ll Take a Side of Creepy With That Kids’ Meal

Posted on April 9, 2009April 9, 2009 by Sara Barton

The gang at Crispin Porter + Bogusky is out with the latest Burger King commercial, which is sure to be… Read more I’ll Take a Side of Creepy With That Kids’ Meal

It Looked Good on Paper

Posted on March 24, 2009March 24, 2009 by Sara Barton

Looking good on paper – are you familiar with this concept? It’s one that makes something look great in theory,… Read more It Looked Good on Paper

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