Sara Barton

Category: Advertising

  • And Here…we…Go

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    Sara Barton
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    I’m back on the freelance trail…this time, as a freelance writer for another agency. The back story on this is simple: a friend quit her position as a copywriter at this agency and she very graciously suggested me as a replacement. So far, things are going great – I’m really busy (always a bonus for…

  • Coming Soon to a Geek Near You

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    Sara Barton
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    Remember how nameplate necklaces festooned the necks of fashionistas everywhere a few years ago, thanks to the fabulous ladies of Sex and the City? Thanks to Survival of the Hippest, you can now shout your twitter pride from the rooftops…or at least across the room at a tweetup with these ultra-cool twitter ID necklaces. Available…

  • 3-2-1. Now What??

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    Sara Barton
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    For those of you keeping score at home (and shame on those who aren’t!), I haven’t been writing this blog for a while because I have been utterly swamped with life in general. I started a contract position at an pharmaceutical advertising agency in October, which seemed very promising and seemed to guarantee a permanent…

  • Attack of the Lollipop Head

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    Sara Barton
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    Over the weekend, a story caught my eye and I can’t stop thinking about it – Extra TV ran a segment about a recent ad for Ralph Lauren, in which a basically skeletal model is depicted as having a head larger than her pelvis, thanks to some questionable photoshopping. Immediately, this threw me into an…

  • Giving Oprah the Finger

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    Sara Barton
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    KFC‘s CMO is pointing the finger of blame at Oprah Winfrey for last May’s grilled chicken promotion/fiasco, claiming that they were given very short notice of their upcoming appearance on the show, thus giving the chain less than a week to prepare franchises for the sheer volume of the giveaway. According to an article by…

  • Photoshop is our Friend, Right?

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    Sara Barton
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    Just when I was ready to give Microsoft kudos for taking the high road in its advertising, they go and do something stupid. Let me start by saying that I get the point of global advertising and the fact that you will probably need to adjust your ad to fit the markets in which it…

  • Die Fail Whale, Die!

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    Sara Barton
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    If you spend any kind of twitter, then you know the Fail Whale: the eponymous whale that lets you know when twitter is having issues. This is especially frustrating when you’re in the middle of a conversation, promoting your latest project, or trying to track down an old friend. To vent your frustration, Andrew Conn…

  • Anyone Else Not See This Coming?

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    Sara Barton
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    Imagine for a moment that you’re a 16 year-old boy named Zack Johnson. Now imagine that you wake up one morning, only to find that your “guy parts” have been replaced by “girl parts.” Believe it or not, this is actually a stealth viral campaign for P&G’s Tampax tampons. The campaign is anchored around a…

  • Long Time, No Blog

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    Sara Barton
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    I’ve had some emails from readers of my blog who want to know why I haven’t updated it lately (shame on me!). Truthfully, I have been very busy – In addition to looking for work, I’ve been networking, meeting new people, and, of course, writing. I was very fortunate to be invited to participate in…

  • All Hail the Queen

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    Sara Barton
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    KFC is experiencing what can only be described as Hurricane Oprah. The identity-challenged brand has re-launched its grilled chicken product, which didn’t sell too well a few years ago (“Rotisserie Gold,” anyone?) by using Oprah as its pitch person, offering a coupon for a free 2-piece meal on its website. The deal runs through May…