I’ve had some emails from readers of my blog who want to know why I haven’t updated it lately (shame on me!). Truthfully, I have been very busy – In addition to looking for work, I’ve been networking, meeting new people, and, of course, writing. I was very fortunate to be invited to participate in a blogging competition on the Community Marketing Blog and the results are in – I made the top 5, so you may be seeing more of my writing on a much larger scale. As soon as I have the details, I will post them here. I’m also writing for Talent Zoo’s Beyond Madison Avenue blog, which means I’ll be putting my own spin on advertising and related issues.
Riddle Me This
I’ve been seeing a commercial for Pepsi that has me a bit troubled – the spot touts that Pepsi is now made with natural sugar for a limited time and called “Pepsi Throwback.”
This begs the obvious question – what were they making it with before? I’m just sayin’
This Doesn’t Bode Well
If you’re craving ice cream tonight, Sonic is offering free floats tonight between 8 and midnight while supplies last. I have a feeling this won’t go well – they’ve been running spots, the story is getting TV coverage, and the restaurants have been putting out signs in their surrounding neighborhoods. I’ve said it before and I’ll say it again – free food+crappy economy=FAIL. Have we learned nothing from the Oprah-KFC debacle? I’m going on record as saying that they will run out of supplies early on and the promotion will turn ugly quickly.
Virtual Keg Party? Sweet!
Michelob is joining the twitter fray, but users who are eager to hear what the brewer has the say may be asked via direct message if they’re of legal drinking age. Industry guidleines require manufacturers to limit marketing messages to audiences where at least 70 percent of recipients are at least 21 years old, which could lead to backlash regarding how legitimate the age checks actually are. Here’s my question – what is the actual ratio of underage users to adults over 21? I have to think that at least 70 percent of users are of age, so what’s the problem? Apparently, only time will tell.