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Sara Nichols Barton

Copywriter. Content Strategy. Creative Direction.

Tag: twitter

How to Suck at Social Media

Posted on February 13, 2013January 5, 2016 by Sara Barton

There are two kinds of companies in today’s world—those who rock at social media, and those that don’t. The following… Read more How to Suck at Social Media

And Now for Something Completely Different

Posted on April 6, 2011April 2, 2011 by Sara Barton

Last month, I got to speak at Beyond Social 101, which was sponsored by Girls in Tech. True, it was… Read more And Now for Something Completely Different

All I Need to Know About Marketing, I Can Learn From Lady Gaga

Posted on November 30, 2010April 4, 2012 by Sara Barton

Love her or loathe her, let’s face it—Lady Gaga is a genius when it comes to marketing herself. Always relevant… Read more All I Need to Know About Marketing, I Can Learn From Lady Gaga

Facebook as the New Twitter

Posted on January 19, 2010January 19, 2010 by Sara Barton

According to Forrester Research, a new behavior is emerging in the social space: people are using vehicles for rapid, back-and-forth… Read more Facebook as the New Twitter

Long Time, No Blog

Posted on June 3, 2009 by Sara Barton

I’ve had some emails from readers of my blog who want to know why I haven’t updated it lately (shame… Read more Long Time, No Blog

All Hail the Queen

Posted on May 7, 2009May 7, 2009 by Sara Barton

KFC is experiencing what can only be described as Hurricane Oprah. The identity-challenged brand has re-launched its grilled chicken product,… Read more All Hail the Queen

I’ll Take a Side of Creepy With That Kids’ Meal

Posted on April 9, 2009April 9, 2009 by Sara Barton

The gang at Crispin Porter + Bogusky is out with the latest Burger King commercial, which is sure to be… Read more I’ll Take a Side of Creepy With That Kids’ Meal

10 Commandments for Marketing in 2009

Posted on November 5, 2008February 2, 2009 by Sara Barton

With the change in our global economy, the time has come to re-examine how we are marketing our companies and why. Are we serving our customers in the best possible way? Does it make sense to our brand? Are we using the best possible tools to do so?

Latest Tweets

  • @AishaAnnHakim They positioned it as a baby safety seminar. In my hormonal state, I had nightmares for a few days afterward. 27 minutes ago
  • @AishaAnnHakim I made the mistake of going to some horrible session geared toward selling a baby feeding table. Acc… twitter.com/i/web/status/1… 9 hours ago
  • RT @adweak: BREAKING: Once Again, Brands Outsmart The NFL By Using "Big Game" Instead Of "Super Bowl" In Their Ads 12 hours ago
  • @iamlaurentweets @Twitter Happy Birthday!! Hope you do something fun to celebrate! 1 day ago
  • I was today years old when I learned how to find out what assumptions our Google overlords have ever made about you… twitter.com/i/web/status/1… 1 day ago

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