The gang at Crispin Porter + Bogusky is out with the latest Burger King commercial, which is sure to be a bit unsettling to the fast food-loving public. This time, the creepy King statue is hawking Sponge Bob Squarepants kids’ meals to a rewritten version of “Baby Got Back.” Is this meaningful to today’s kids? Probably not. How does this rate in terms of compelling creative? Honestly, the spot gives me the willies, but you be the judge. If nothing else, it’s memorable and will generate online and water cooler buzz for a while.
A Reason to Get More People to Follow You on Twitter
Note to twitter users: DiGiorno wants you to host a tweet-up, but only if you live in New York, Chicago, or L.A. The frozen pizza giant is reaching out to influential twitter users (ie: those with a massive following) with free flatbread pizzas for their gatherings, in hopes of users spreading the word. Don’t live in one of those cities? Be on the lookout for a DiGiorno onslaught on Yelp and CitySearch starting in August, when the brand plans to target users who are searching for pizza delivery. And it won’t stop at pizza – DiGiorno is also launching a flatbread sandwich that retails for $3.49. Watch your backs, Subway and Quizno’s.
I read an article yesterday on Advertising Age, which has me in a huff. The author states that it is a critical misstep to listen to customers too much because they always want lower prices, much to the detriment of brands. The article goes on to cite Saks Fifth Avenue as a case study – they lowered prices as much as 70% during the holiday period, and sales remained flat, anyway, thereby “proving” that the customer is not always right. Hmmmm…the customer is the one spending their money with a particular brand, thus, in a sense, signing employee paychecks, right? The way I see it is that the customer is always right since s/he can always chose to spend her/his money elsewhere. The article also makes an excellent case for perceived value and brand image. Read it here.