Tag: Marketing
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My Buyer Persona is Cooler Than Your Buyer Persona
In general, I like personas because they help marketers make decisions based on a deeper understanding of their buyers. Plus, as a writer, I find them extremely helpful because they help me pinpoint the buyer’s specific needs, motivations, etc., giving me a specific person to write to. As whole, personas are great. Until they aren’t.
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The Day the Facebook Died
Now that we’ve gotten past the great Facebook-Instagram-What’s App outage of 2021, what have we learned from it? And what are we going to do about it?
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Creating a Great Landing Page
Landing pages are a crucial element in your content marketing game because they convert casual users into customers.
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How to Drive Even More Traffic to Your Website
By considering how your customers are searching for content, you’ll better reach them wherever they are in their journey and meet their needs faster.
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Four Essential Copywriting Techniques for Content Marketers
Want to make a copywriter cringe? Refer to their work as content. Why? Because there’s a sharp difference between copywriting and content marketing—simply put, copywriting is promotional writing that is designed to sell a product, while marketing content develops trust and thought leadership. While marketing content is not meant to directly sell a product the…
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A Few Basics
Branding is so basic, yet so easy to get wrong. From your visuals to the words you use, everything you put in front of your audience forms an impression.
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A Freelancer’s Manifesto
Ask a roomful of creative professionals why they freelance and you’ll get a wide array of answers that boil down to one of two reasons: They were forced into it by the economy and freelancing beats starvation They couldn’t stand working for “the man” anymore and decided there had to be something better “out there”…
Sara Barton 