Bright and early this past Saturday, geeks of all kinds converged upon the OSU campus for what my husband likes to refer to as a “lovefest for dorks.” WordCamp Columbus 2/PodCamp Ohio 3 served up its usual offerings of sessions for bloggers, podcasters, and social media afficianados. Of course, I had a hard time picking what sessions to attend, but here is a recap of some of my favorites:
The Business of Being Social – Michael Loban
- Be remarkable
- Make it easy to share
- Happy people talk
- Respect the results
Finding Customer and Clients on LinkedIn – Crystal Thies
You’d be surprised how many people “set it and forget it” when it comes to their LinkedIn accounts, let alone actually using it for lead generation. LinkedIn is a beautiful thing, especially when you take as good look at the connectivity of your netowrk. A couple of words of warning:
- The quality of your contacts far outweighs how many you have. You can have up to 30,000 connections, but can only send 3,000 invitations, so be judicious when using those precious invitations.
- Timing and action are everything. If you want to be top of mind, you need to be active within your network. Answer questions and rack up expert points. Also, find out when your group posts their daily digests and plan group activity accordingly.
Location-Based Services – Carolyn Maul
If you have a smartphone, chances are pretty decent that you’re using Bright Kite, Gowalla, Foursquare, or Yelp. Why?
- Real-time updates are the norm
- Smart phones are ubiquitious
- Consumers get a personalized experience
- LBS easily integrate with existing social networks
- Check-ins all for “push” updates
Sadly, in my hometown, only five establishments are actively using LBS for marketing, which I find shocking, especially since that type of technology is incredibly viable for companies who:
- Own a brick and mortar retail facility
- Are comfortable being a first or second mover in their industries
- Are niche businesses
- Want to support targeted efforts
- Need surefire methods to engage or re-engage their client base
- Have a customer base that is social in nature
One of my favorite things about WordPress is its versatility – when utilized correctly, it can have the functionality of a blog, podcast, and website, plus it’s one-stop shopping for branding and marketing your business. See see what you’ve been missing out on, check out Chris’s blog for her suggestions on what you should be doing.