By considering how your customers are searching for content, you’ll better reach them wherever they are in their journey and meet their needs faster.
Want to make a copywriter cringe? Refer to their work as content. Why? Because there’s a sharp difference between copywriting… Read more Four Essential Copywriting Techniques for Content Marketers
Branding is so basic, yet so easy to get wrong. From your visuals to the words you use, everything you put in front of your audience forms an impression.
Ask a roomful of creative professionals why they freelance and you’ll get a wide array of answers that boil down… Read more A Freelancer’s Manifesto
Bright and early this past Saturday, geeks of all kinds converged upon the OSU campus for what my husband likes to refer to as a “lovefest for dorks.” WordCamp Columbus 2/PodCamp Ohio 3 served up its usual offerings of sessions for bloggers, podcasters, and social media afficianados. Of course, I had a hard time picking what sessions to attend, but here is a recap of some of my favorites
The gang at Crispin Porter + Bogusky is out with the latest Burger King commercial, which is sure to be… Read more I’ll Take a Side of Creepy With That Kids’ Meal