From the moment we wake up each day, we’re faced with a continuous stream of choices, most of which are minute, while others are major.. When there are too many options, we tend to feel overwhelmed, anxious, and stressed. The brain overloads and eventually shuts down. So, where does this leave creative professionals?
My Buyer Persona is Cooler Than Your Buyer Persona
In general, I like personas because they help marketers make decisions based on a deeper understanding of their buyers. Plus, as a writer, I find them extremely helpful because they help me pinpoint the buyer’s specific needs, motivations, etc., giving me a specific person to write to. As whole, personas are great. Until they aren’t.
The Day the Facebook Died
Now that we’ve gotten past the great Facebook-Instagram-What’s App outage of 2021, what have we learned from it? And what are we going to do about it?
Creating a Great Landing Page
Landing pages are a crucial element in your content marketing game because they convert casual users into customers.
How to Drive Even More Traffic to Your Website
By considering how your customers are searching for content, you’ll better reach them wherever they are in their journey and meet their needs faster.
Four Essential Copywriting Techniques for Content Marketers
Want to make a copywriter cringe? Refer to their work as content. Why? Because there’s a sharp difference between copywriting… Read more Four Essential Copywriting Techniques for Content Marketers
A Few Basics
Branding is so basic, yet so easy to get wrong. From your visuals to the words you use, everything you put in front of your audience forms an impression.
A Freelancer’s Manifesto
Ask a roomful of creative professionals why they freelance and you’ll get a wide array of answers that boil down… Read more A Freelancer’s Manifesto
And This One Time…at WordCamp…
Bright and early this past Saturday, geeks of all kinds converged upon the OSU campus for what my husband likes to refer to as a “lovefest for dorks.” WordCamp Columbus 2/PodCamp Ohio 3 served up its usual offerings of sessions for bloggers, podcasters, and social media afficianados. Of course, I had a hard time picking what sessions to attend, but here is a recap of some of my favorites
I’ll Take a Side of Creepy With That Kids’ Meal
The gang at Crispin Porter + Bogusky is out with the latest Burger King commercial, which is sure to be… Read more I’ll Take a Side of Creepy With That Kids’ Meal