Social Media – Sara Barton

Snackable Content: How to Make Every Word Count

Apr 28, 2025

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by

in Branding, Content Marketing, Copywriting, Creative Strategy, Digital, Social Media

Today’s audiences are busier, savvier, and more distracted than ever. If your content isn’t easy to consume, it’s easy to ignore. That’s where snackable content comes in: short-form, high-impact content designed to grab attention, quickly deliver value, and keep your brand top of mind.

The Day the Facebook Died

Oct 6, 2021

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Sara Barton

in Digital, Marketing, My Life as a Writer, Social Media, Uncategorized

Now that we’ve gotten past the great Facebook-Instagram-What’s App outage of 2021, what have we learned from it? And what are we going to do about it?

Content Calendars Aren’t Just for Nerds Anymore

Mar 15, 2021

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by

Sara Barton

in Blogs, Content Marketing, Copywriting, Digital, Marketing, Social Media

While you know you need to create content on a regular basis, actually conjuring up material is another story altogether, which is why you need a content calendar.

How to Suck at Social Media

Feb 13, 2013

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by

Sara Barton

in Social Media

There are two kinds of companies in today’s world—those who rock at social media, and those that don’t. The following is, obviously, a collection of things not to do, unless you prefer to fly under the social media radar. And, in that case, go forth and suck with style. You have my permission. Be…

Confessions of a Digital Hoarder

Apr 27, 2012

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Sara Barton

in Social Media

This week, thanks to a post on my friend Sarah’s blog, I became fully aware of my digital obsession. I’m a multi-tasker. On second thought, it’s entirely possible I’m a hoarder in the digital space. Pass by my desk at work and you’ll see multiple tabs open on my web browser—on a good day it’s only…

And Now for Something Completely Different

Apr 6, 2011

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by

Sara Barton

in Blogs, My Life as a Writer, Social Media, Speaking Engagements

Last month, I got to speak at Beyond Social 101, which was sponsored by Girls in Tech. True, it was another tech conference, which was primarily focused on blogging. But what made this conference special was that it was created for and by women – in fact, 15 of the 18 presenters were women, which…

Making the Rounds

Apr 4, 2011

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Sara Barton

in Marketing, Social Media

I’ve been doing a ton of public speaking lately, and I’m always excited to do so. For some reason, it fascinates me that I can get a room full of people to sit and listen to what I have to say, especially when it comes to social media, which is a topic that I am…

Genuine Influence? Or Sheer Ego?

Jul 11, 2010

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Sara Barton

in Branding, Social Media

I’ve been following Fast Company’s Influence Project with great interest, primarily because I’m still trying to figure out exactly what it is they’re trying to accomplish. I get the whole point of using your social media influence to generate quantitative data that proves that people listen to what you say. However, this project leaves me…

And This One Time…at WordCamp…

Jun 21, 2010

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by

Sara Barton

in Social Media

Bright and early this past Saturday, geeks of all kinds converged upon the OSU campus for what my husband likes to refer to as a “lovefest for dorks.” WordCamp Columbus 2/PodCamp Ohio 3 served up its usual offerings of sessions for bloggers, podcasters, and social media afficianados. Of course, I had a hard time picking…

Is There a 12-Step Program for That?

Apr 10, 2010

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by

Sara Barton

in Advertising, Blogs, Pharma, Social Media

Yet again, I have taken a break from writing my blog. It’s not that I don’t enjoy doing it, but sometimes, you just need a break. I have been freelancing like you wouldn’t believe – in fact, it is arguable that I may be working too much. I have been working various contract assignments for…

Category: Social Media