One of the things I found myself talking abut a lot over the last week or so is Twitter CEO Jack Dorsey selling the very first tweet as a non-fungible token, or NFT. Ownership of these assets is recorded on a blockchain, which is a digital ledger similar to the networks that underpin bitcoin and other cryptocurrencies. However, unlike most currencies, a person can’t exchange one NFT for another as they would with dollars or other assets. Each NFT is unique and acts as a collector’s item that can’t be duplicated, which makes them rare by design. The last time I checked, bids are hovering around $2.5M. For something that doesn’t physically exist.

This is a great example of why content matters. That’s right, there’s actual value in those blog entries, social media posts, and media updates. While you know you need to create content on a regular basis, actually conjuring up material is another story altogether, which is why you need a content calendar.

I know what you’re thinking. I’m struggling to come up with content, so why would I schedule…well, nothing?

Knowing what you plan to create is a good thing. It will help turn your life and business into a source of inspiration. It gives you time to research, think about what you’re going to say, and allow your ideas to fully hatch. This, in turn, will also increase the quality of your content. Plus, if you’re carefully tracking your productivity, a content calendar will help to put you into a production mindset, so you will be approaching your creation time with intention and you may even get a few pieces done in a single time block.

When creating content, consistency is your friend. While you want to create a constant stream of information, that does not mean you have to publish something daily. Your audience should know when they should expect to hear something from you. This consistency will encourage your audience to make more of an effort to connect with you and your content.

I’d love to tell you that creating great content on a regular basis is easy, but it’s not. It’s actual work, but the good news is that approaching content creation with intention is what will help set you apart from your competitors because you will be creating material that addresses your customers’ wants and needs in a way that is relevant to them.

Now that I’ve explained why you need a content calendar, next week, we’ll talk about how to actually create one. Stay tuned!