Category: Creativity
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How to Kick Your Own Butt
Throughout my career as a writer, there have been times when I’m just not feeling it. I would much rather perform dental surgery on my dog than sit down and force myself to write. And who could blame me when there are so many compelling reasons why writing can wait? Time to prospect. A big…
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A Freelancer’s Manifesto
Ask a roomful of creative professionals why they freelance and you’ll get a wide array of answers that boil down to one of two reasons: They were forced into it by the economy and freelancing beats starvation They couldn’t stand working for “the man” anymore and decided there had to be something better “out there”…
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It Looked Good on Paper
Looking good on paper – are you familiar with this concept? It’s one that makes something look great in theory, but rotten in reality – for example, communism, spandex, and New Coke. If you’re anything like me, you can’t help but be amazed at the sheer quantity of appearances President Obama has been making in…
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This Week’s Dose of Universal Truths
While many complain about being out of work, I am grateful for the opportunity to think about the things that are truly important in life – and by life, I mean marketing and advertising. I think that we can’t grow as professionals until we are able to take a step back and put things in…
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Gross and Brilliant at the Same Time
Have you seen the commercial for Boost Mobile where the woman with oh-so-long armpit hair is pitching their services? It’s brilliant AND disgusting at the same time!
Sara Barton 