Tag: Social Media
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Snackable Content: How to Make Every Word Count
Today’s audiences are busier, savvier, and more distracted than ever. If your content isn’t easy to consume, it’s easy to ignore. That’s where snackable content comes in: short-form, high-impact content designed to grab attention, quickly deliver value, and keep your brand top of mind.
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Why Stories Win
As a senior copywriter, I’ve seen firsthand how storytelling can transform marketing from forgettable to unforgettable. While data and strategy are crucial, stories are what truly connect brands to their audiences. Here’s how storytelling can elevate your marketing efforts and how to harness it effectively.
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The Day the Facebook Died
Now that we’ve gotten past the great Facebook-Instagram-What’s App outage of 2021, what have we learned from it? And what are we going to do about it?
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How to Suck at Social Media
There are two kinds of companies in today’s world—those who rock at social media, and those that don’t. The following is, obviously, a collection of things not to do, unless you prefer to fly under the social media radar. And, in that case, go forth and suck with style. You have my permission. Be…
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Confessions of a Digital Hoarder
This week, thanks to a post on my friend Sarah’s blog, I became fully aware of my digital obsession. I’m a multi-tasker. On second thought, it’s entirely possible I’m a hoarder in the digital space. Pass by my desk at work and you’ll see multiple tabs open on my web browser—on a good day it’s only…
Sara Barton 