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Sara Nichols Barton

Copywriter. Content Strategy. Creative Direction.

Tag: copywriter

Copywriting Vs Content Writing: What’s the Difference?

Posted on January 14, 2016January 14, 2016 by Sara Barton

One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the other?

R.I.P, David Bowie

Posted on January 11, 2016January 11, 2016 by Sara Barton

The passing of David Bowie hit me in unexpected ways today. While I adore his music, I think what I… Read more R.I.P, David Bowie

Out With the Old, in With the…Whatever

Posted on January 5, 2016January 6, 2016 by Sara Barton

Now that the decorations have been packed away and life is more or less back to normal, I’ve resolved to get back to writing in my own blogs again. For years, I’ve been writing blogs for various clients and neglecting my own blogs. I’m sure you can relate.

How to Kick Your Own Butt

Posted on April 22, 2014January 5, 2016 by Sara Barton

Throughout my career as a writer, there have been times when I’m just not feeling it. I would much rather… Read more How to Kick Your Own Butt

40 in 40

Posted on May 29, 2012January 5, 2016 by Sara Barton

I am down to the final 24 hours of my 30s. While most women feel dread about reaching this milestone,… Read more 40 in 40

All I Need to Know About Marketing, I Can Learn From Lady Gaga

Posted on November 30, 2010April 4, 2012 by Sara Barton

Love her or loathe her, let’s face it—Lady Gaga is a genius when it comes to marketing herself. Always relevant… Read more All I Need to Know About Marketing, I Can Learn From Lady Gaga

All Hail the Queen

Posted on May 7, 2009May 7, 2009 by Sara Barton

KFC is experiencing what can only be described as Hurricane Oprah. The identity-challenged brand has re-launched its grilled chicken product,… Read more All Hail the Queen

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