One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the other?
The passing of David Bowie hit me in unexpected ways today. While I adore his music, I think what I… Read more R.I.P, David Bowie
Now that the decorations have been packed away and life is more or less back to normal, I’ve resolved to get back to writing in my own blogs again. For years, I’ve been writing blogs for various clients and neglecting my own blogs. I’m sure you can relate.
Throughout my career as a writer, there have been times when I’m just not feeling it. I would much rather… Read more How to Kick Your Own Butt
I am down to the final 24 hours of my 30s. While most women feel dread about reaching this milestone,… Read more 40 in 40
Love her or loathe her, let’s face it—Lady Gaga is a genius when it comes to marketing herself. Always relevant… Read more All I Need to Know About Marketing, I Can Learn From Lady Gaga
KFC is experiencing what can only be described as Hurricane Oprah. The identity-challenged brand has re-launched its grilled chicken product,… Read more All Hail the Queen
Sara Nichols Barton 