Sara Barton

Photoshop is our Friend, Right?

Aug 31, 2009

—

by

Just when I was ready to give Microsoft kudos for taking the high road in its advertising, they go and do something stupid. Let me start by saying that I get the point of global advertising and the fact that you will probably need to adjust your ad to fit the markets in which it…

The Worst and Weirdest iPhone Apps Ever Created

Aug 21, 2009

—

by

Sara Barton

in Marketing

I admit it – I’m a total dork when it comes to my iPhone and all of the available apps. This week, I discovered the wonders of Regator. Of course, I also came across some real clunkers that have me scratching my head. YoHottie Basically, think of this as “Am I Hot or Not” for…

Please Don’t Call me a Mommy Blogger

Aug 1, 2009

—

by

Sara Barton

in Marketing, Social Media

One of the terms I hate more than anything is “mommy blogger.” First of all, it’s insulting. Yes, I am a mother who blogs and I tend to mention my family from time to time, however, the fact that blogging mothers don’t get as much respect from the blogosphere at large as, say, political bloggers…

Die Fail Whale, Die!

Jul 6, 2009

—

by

Sara Barton

in Advertising, Blogs, Branding, Clients, Creativity, Social Media

If you spend any kind of twitter, then you know the Fail Whale: the eponymous whale that lets you know when twitter is having issues. This is especially frustrating when you’re in the middle of a conversation, promoting your latest project, or trying to track down an old friend. To vent your frustration, Andrew Conn…

Anyone Else Not See This Coming?

Jun 18, 2009

—

by

Sara Barton

in Advertising, Branding, Creativity, Social Media, Video

Imagine for a moment that you’re a 16 year-old boy named Zack Johnson. Now imagine that you wake up one morning, only to find that your “guy parts” have been replaced by “girl parts.” Believe it or not, this is actually a stealth viral campaign for P&G’s Tampax tampons. The campaign is anchored around a…

Long Time, No Blog

Jun 3, 2009

—

by

Sara Barton

in Advertising, Blogs

I’ve had some emails from readers of my blog who want to know why I haven’t updated it lately (shame on me!). Truthfully, I have been very busy – In addition to looking for work, I’ve been networking, meeting new people, and, of course, writing. I was very fortunate to be invited to participate in…

All Hail the Queen

May 7, 2009

—

by

Sara Barton

in Advertising, Blogs, Branding, Creativity, Social Media

KFC is experiencing what can only be described as Hurricane Oprah. The identity-challenged brand has re-launched its grilled chicken product, which didn’t sell too well a few years ago (“Rotisserie Gold,” anyone?) by using Oprah as its pitch person, offering a coupon for a free 2-piece meal on its website. The deal runs through May…

What Are You Doing This Weekend?

Apr 15, 2009

—

by

Sara Barton

in Advertising, Blogs, Branding, Creativity, Marketing, Social Media

For those that haven’t been following the Amazon debacle, allow me to recap: In what Amazon refers to as a “glitch,” last weekend, the online retailer removed from its listings many gay and/or lesbian-themed books by authors such as Gore Vidal, James Baldwin, and Jeanette Winterston, thus prompting a social media frenzy unseen since the…

I’ll Take a Side of Creepy With That Kids’ Meal

Apr 9, 2009

—

by

Sara Barton

in Advertising, Branding, Creativity, Marketing, Social Media

The gang at Crispin Porter + Bogusky is out with the latest Burger King commercial, which is sure to be a bit unsettling to the fast food-loving public. This time, the creepy King statue is hawking Sponge Bob Squarepants kids’ meals to a rewritten version of “Baby Got Back.” Is this meaningful to today’s kids?…

What You Should be Doing During a Layoff

Apr 6, 2009

—

by

Sara Barton

in Advertising, Blogs, Branding, Marketing

So you’ve been handed a ticket to Axeville – population: you. Suddenly, you have all kinds of time on your hands and you’re freaked out, stressed, and possibly a tad angry. Common sense says that your full-time job is now looking for work, but studies show that focusing only on job-hunting tends to a sense…

Author: Sara Barton