Tag: Advertising
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The Courage to Kill Good Ideas
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One of the biggest misconceptions about our industry is that the best creatives are the ones with the most ideas. In my experience, the opposite is often true. The people who consistently produce the strongest work aren’t trying to fit every clever headline into the campaign or every interesting insight onto the slide. Instead, they’re…
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The Writers’ Room Playlist: Midnight Margins
Midnight Margins is for the writers who tell themselves they’ll work for “just twenty minutes” and look up to discover it’s 1:43 a.m., the hour when distractions disappear, ideas get bolder, and second drafts turn into the third. These aren’t the obvious singles—they’re the songs tucked into the middle of great albums and feel like…
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Taste Is the Last Competitive Advantage
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I think we’ve been asking the wrong question about AI. The conversation has mostly centered around whether it can create, but the more interesting question is who decides what’s worth creating in the first place. We no longer live in a world where ideas are scarce. If anything, we’re drowning in them.
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The Basics of Copywriting: What Every Writer Should Know
People often ask me what copywriting actually is. Much to the chagrin of my relatives who still think I deal with copyrights, my answer is always: it’s writing with a purpose. Copy isn’t poetry. It isn’t your journal. It’s not even content, exactly. Copy is writing that persuades, informs, and moves people to act—whether that’s…
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This Little Piggy Went to Cannes
While I was fairly sure that this work didn’t stand a chance of winning, there was always the faintest possibility that it could. Our team poured our heart and soul into this campaign over the course of several months, creative shifts, and client whims. Of course, it was going to win something.
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How to Suck at Social Media
There are two kinds of companies in today’s world—those who rock at social media, and those that don’t. The following is, obviously, a collection of things not to do, unless you prefer to fly under the social media radar. And, in that case, go forth and suck with style. You have my permission. Be…
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What Kind of Creative are You?
During an interview, hiring managers often ask cringe-inducing questions. Of course, these questions are designed to get an insight as to how well you’d fit within their organization. If you’ve done your due diligence, you know exactly what they want to hear, but wouldn’t it be liberating if you could be completely honest? The question…
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A Freelancer’s Manifesto
Ask a roomful of creative professionals why they freelance and you’ll get a wide array of answers that boil down to one of two reasons: They were forced into it by the economy and freelancing beats starvation They couldn’t stand working for “the man” anymore and decided there had to be something better “out there”…
Sara Barton 