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Sara Nichols Barton

Copywriter. Content Strategy. Creative Direction.

Tag: Advertising

How to Suck at Social Media

Posted on February 13, 2013January 5, 2016 by Sara Barton

There are two kinds of companies in today’s world—those who rock at social media, and those that don’t. The following… Read more How to Suck at Social Media

What Kind of Creative are You?

Posted on April 7, 2011January 5, 2016 by Sara Barton

During an interview, hiring managers often ask cringe-inducing questions. Of course, these questions are designed to get an insight as… Read more What Kind of Creative are You?

A Freelancer’s Manifesto

Posted on September 7, 2010April 4, 2012 by Sara Barton

Ask a roomful of creative professionals why they freelance and you’ll get a wide array of answers that boil down… Read more A Freelancer’s Manifesto

I’ll Take a Side of Creepy With That Kids’ Meal

Posted on April 9, 2009April 9, 2009 by Sara Barton

The gang at Crispin Porter + Bogusky is out with the latest Burger King commercial, which is sure to be… Read more I’ll Take a Side of Creepy With That Kids’ Meal

A Lesson From “Slumdog Millionaire”

Posted on February 23, 2009 by Sara Barton

For those of you who are movie geeks, you’re probably still overjoyed that “Slumdog Millionaire” won Best Picture at last… Read more A Lesson From “Slumdog Millionaire”

10 Commandments for Marketing in 2009

Posted on November 5, 2008February 2, 2009 by Sara Barton

With the change in our global economy, the time has come to re-examine how we are marketing our companies and why. Are we serving our customers in the best possible way? Does it make sense to our brand? Are we using the best possible tools to do so?

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