Want to make a copywriter cringe? Refer to their work as content. Why? Because there’s a sharp difference between copywriting… Read more Four Essential Copywriting Techniques for Content Marketers

Want to make a copywriter cringe? Refer to their work as content. Why? Because there’s a sharp difference between copywriting… Read more Four Essential Copywriting Techniques for Content Marketers
Now that the decorations have been packed away and life is more or less back to normal, I’ve resolved to get back to writing in my own blogs again. For years, I’ve been writing blogs for various clients and neglecting my own blogs. I’m sure you can relate.
Before we answer that burning question, allow me to address another one—where have I been (or, more specifically, why haven’t… Read more Junior? Senior? Does it Really Matter?
As a freelance writer, the thing that bothers me the most is my inability to find the time to write. But let me clarify: the majority of my time is spent doing client work, with non-working time divided between spending time with my husband and daughter, and slaying the messy beast I lovingly refer to as my house. I love what I do, but I honestly can’t remember the last time I was able to sit down and write something for the fun of it. Sure, I can write award-winning ad copy
I’m back on the freelance trail…this time, as a freelance writer for another agency. The back story on this is… Read more And Here…we…Go
I’ve had some emails from readers of my blog who want to know why I haven’t updated it lately (shame… Read more Long Time, No Blog