Tag: business
-
Snackable Content: How to Make Every Word Count
Today’s audiences are busier, savvier, and more distracted than ever. If your content isn’t easy to consume, it’s easy to ignore. That’s where snackable content comes in: short-form, high-impact content designed to grab attention, quickly deliver value, and keep your brand top of mind.
-
Feel the Fear
I firmly believe that we need to do things that scare us in order to get to the next level in life. Unfortunately, those moments don’t happen without experiencing even the tiniest twinge of fear.
-
The Day I Went Sleeveless to an Interview
Last week, I had an interview for a job, so I planned my outfit down to the last detail. I was going to be the epitome of lady-like style in my jacket, dress, perfectly polished pumps, and sleek hairstyle. Mother Nature and my car had other plans for me: all week, the weather was about…
-
Since We’re on the Subject of Public Speaking
Since I’ve been making the rounds lately at various digital conferences, I’m constantly asked about public speaking. So many people are terrified of it because they’re either: a.) embarrassed b.) nervous c.) Or a combination of the three Whether you’re presenting at a conference or a status meeting at work, the best thing you can…
-
Too Junior, My Aunt Fanny!
Many freelancers realize at some point that freelancing just isn’t for them and they’d rather “go corporate.” No harm, no foul, right? Maybe not. I have reached an interesting point in my career where finding a permanent job is getting to be extremely difficult, and it’s not solely because of the economy. Instead, I’m talking…
-
And You Are..?
As a writer (make that freelance copywriter in Columbus Ohio), words are my obsession. I can’t get enough of them—I love to combine words to generate different meanings, sounds and emotions. Of course, paying this level of attention to words also makes me acutely aware of words that I absolutely can’t stand. Until recently, that…
-
Don’t Name the Puppy (and Other Rules for Freelancers)
Women who were single in the 90’s will remember a book called the Rules – this book had a simple premise: position yourself in such a way that he has to have you. Admittedly, I read this dating guide, in the vain hope that my boyfriend at the time would finally man up and make…
-
A Freelancer’s Manifesto
Ask a roomful of creative professionals why they freelance and you’ll get a wide array of answers that boil down to one of two reasons: They were forced into it by the economy and freelancing beats starvation They couldn’t stand working for “the man” anymore and decided there had to be something better “out there”…
-
Is Creativity a Lost Cause?
One of my favorite things to write about is creativity because I firmly believe that while you can enhance your skills with classes or training, you are either born with it or you’re not. That’s not to say that someone who is not innately creative can’t come up with ideas on their own, but it…
Sara Barton 