Category: Uncategorized
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Writing for the Web 101
Writing for the web is quality writing. Period. Learn how to improve your site’s rankings by mastering these basic writing techniques.
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Five Ways to Integrate Green Marketing into Your Brand Strategy
In honor of Earth Day, here are five ways to incorporate green marketing into your overall communication strategy.
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Feel the Fear
I firmly believe that we need to do things that scare us in order to get to the next level in life. Unfortunately, those moments don’t happen without experiencing even the tiniest twinge of fear.
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Four Essential Copywriting Techniques for Content Marketers
Want to make a copywriter cringe? Refer to their work as content. Why? Because there’s a sharp difference between copywriting and content marketing—simply put, copywriting is promotional writing that is designed to sell a product, while marketing content develops trust and thought leadership. While marketing content is not meant to directly sell a product the…
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Birth of the Big Idea
Steve Jobs once famously told students to “stay hungry, stay foolish.” I love that because to survive in this industry, you have to stay curious. Constantly take in new information and ask questions. Being curious also means being collaborative and working with people who view problems differently than you do. And to stay curious, you…
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2019: The Year of Owning it
I love New Years Day for the simple fact that it encourages us to take a good look at our lives and make some changes. I’ve done the whole resolution thing and I’ve come to a point in my life where I’ve realized that these things rarely stick. Instead, I propose that we do something…
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A Few Basics
Branding is so basic, yet so easy to get wrong. From your visuals to the words you use, everything you put in front of your audience forms an impression.
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Copywriting Vs Content Writing: What’s the Difference?
One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the…
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R.I.P, David Bowie
The passing of David Bowie hit me in unexpected ways today. While I adore his music, I think what I most admire about him is his unrelenting creativity. In the 60s, he was a red-haired gay man in a dress, being yelled at on the street by thugs. Several years and a few albums later,…
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40 in 40
I am down to the final 24 hours of my 30s. While most women feel dread about reaching this milestone, I’m not sure what I feel. I was a little busy in my 30s—I buried 1 mom and 1 fiance, found myself, refined my career (despite its refusal to define itself), got married, made a…
Sara Barton 