Category: My Life as a Writer
-
Copywriting Vs Content Writing: What’s the Difference?
One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the…
-
Out With the Old, in With the…Whatever
Now that the decorations have been packed away and life is more or less back to normal, I’ve resolved to get back to writing in my own blogs again. For years, I’ve been writing blogs for various clients and neglecting my own blogs. I’m sure you can relate.
-
Listen to the Rhythm of the Falling Toddler
One of the perks of being a freelancer is the ability to work from home. Or so I have been told. The commute is non-existent and your basic work wardrobe can consist of whatever happens to be clean (or nothing, if that works for you), plus your schedule is flexible. Your pay schedule can be…
-
How to Kick Your Own Butt
Throughout my career as a writer, there have been times when I’m just not feeling it. I would much rather perform dental surgery on my dog than sit down and force myself to write. And who could blame me when there are so many compelling reasons why writing can wait? Time to prospect. A big…
-
A Tale of Two Kitties
Actually, this is a tale of 17+ kitties, to be exact. I’m freelancing at an advertising agency this week and am enjoying the corner cubicle of someone who has the good fortune of a full-time job with paid vacation time (sigh…). Like any good armchair sociologist, I looked around her space today to get a…
-
The Day I Went Sleeveless to an Interview
Last week, I had an interview for a job, so I planned my outfit down to the last detail. I was going to be the epitome of lady-like style in my jacket, dress, perfectly polished pumps, and sleek hairstyle. Mother Nature and my car had other plans for me: all week, the weather was about…
-
Junior? Senior? Does it Really Matter?
Before we answer that burning question, allow me to address another one—where have I been (or, more specifically, why haven’t I been keeping up with my blog?)? Truthfully, I’ve been busy. I’ve had some amazing opportunities to do some pretty incredible work with some of the smartest people I know, so like a good little…
-
What Kind of Creative are You?
During an interview, hiring managers often ask cringe-inducing questions. Of course, these questions are designed to get an insight as to how well you’d fit within their organization. If you’ve done your due diligence, you know exactly what they want to hear, but wouldn’t it be liberating if you could be completely honest? The question…
-
Too Junior, My Aunt Fanny!
Many freelancers realize at some point that freelancing just isn’t for them and they’d rather “go corporate.” No harm, no foul, right? Maybe not. I have reached an interesting point in my career where finding a permanent job is getting to be extremely difficult, and it’s not solely because of the economy. Instead, I’m talking…
Sara Barton 