Category: My Life as a Writer
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The Copy Rule I Will Always Live By
Specifics aren’t just good writing. They’re good strategy. They help differentiate your brand. They make claims more credible. They give your audience something to hold onto. And maybe more importantly, they show that you see your audience. You understand their pain points, their goals, their industry quirks. That’s what earns attention. That’s what earns trust.
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The Writers’ Room Playlist: August Edition
I don’t know about you, but I can’t write a word without the right vibe. This month’s playlist is my go-to backdrop for getting in the zone—equal parts head-bob and deep-focus. Enjoy!
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5 Copywriting Myths That Are Holding Your Brand Back
Every brand wants words that sell, connect, and stick—the kind of copy that makes people stop scrolling, pay attention, and feel something. But here’s the problem: over the years, a few stubborn myths about what “good copy” looks like have taken hold. Let’s bust some myths, shall we?
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Bad AI Is Everywhere—And It’s Wrecking Good Copy
AI is changing the way we work, create, and connect. But let’s be real—not all AI content is created equally. In the scramble to adopt the latest tools, a lot of brands are churning out copy that feels hollow, robotic, and painfully off‑brand. The result? A flood of content that all sounds the same and…
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Sweating the Small Stuff: Why Great Copy Lives in the Details
While the rest of the world is slathering on SPF and dreaming of popsicles, I’ve been thinking about sweat—the kind that comes from laboring over a single word in a headline, reworking a CTA for the fifth time, or debating whether “discover” or “uncover” feels more on brand. That kind of sweat? It’s the secret…
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This Little Piggy Went to Cannes
While I was fairly sure that this work didn’t stand a chance of winning, there was always the faintest possibility that it could. Our team poured our heart and soul into this campaign over the course of several months, creative shifts, and client whims. Of course, it was going to win something.
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Why Creative Rest is Your Most Valuable Resource
From the moment we wake up each day, we’re faced with a continuous stream of choices, most of which are minute, while others are major.. When there are too many options, we tend to feel overwhelmed, anxious, and stressed. The brain overloads and eventually shuts down. So, where does this leave creative professionals?
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My Buyer Persona is Cooler Than Your Buyer Persona
In general, I like personas because they help marketers make decisions based on a deeper understanding of their buyers. Plus, as a writer, I find them extremely helpful because they help me pinpoint the buyer’s specific needs, motivations, etc., giving me a specific person to write to. As whole, personas are great. Until they aren’t.
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The Day the Facebook Died
Now that we’ve gotten past the great Facebook-Instagram-What’s App outage of 2021, what have we learned from it? And what are we going to do about it?
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3 Ways You Can Collaborate Like a Champ
As I like to tell my 10th grader when she whines about a group project for school, life is a group project. Every genius is part of a great team and they build on the discoveries of others. Real collaboration is transformative – get it right and you could find yourself doing the best work…
Sara Barton 