Author: Sara Barton
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It Looked Good on Paper
Looking good on paper – are you familiar with this concept? It’s one that makes something look great in theory, but rotten in reality – for example, communism, spandex, and New Coke. If you’re anything like me, you can’t help but be amazed at the sheer quantity of appearances President Obama has been making in…
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This Week’s Dose of Universal Truths
While many complain about being out of work, I am grateful for the opportunity to think about the things that are truly important in life – and by life, I mean marketing and advertising. I think that we can’t grow as professionals until we are able to take a step back and put things in…
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Gross and Brilliant at the Same Time
Have you seen the commercial for Boost Mobile where the woman with oh-so-long armpit hair is pitching their services? It’s brilliant AND disgusting at the same time!
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Is Creativity a Lost Cause?
One of my favorite things to write about is creativity because I firmly believe that while you can enhance your skills with classes or training, you are either born with it or you’re not. That’s not to say that someone who is not innately creative can’t come up with ideas on their own, but it…
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Life After a Layoff
Five of the most feared words in today’s culture are “your position is being eliminated” and more and more qualified professionals are hearing them. Certainly, news reports of massive layoffs at once-viable corporations aren’t doing much to buoy the national morale, so what should you do when you hear these words? Get your finances in…
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A Valuable Lesson in Creativity, Courtesy of My 3-Year-Old
As we all know, when engaging in creative work, trying too hard can sabotage the end result. So, why do we do it?
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Super Bowl Ad Round-Up
Now that Super Bowl 43 is all but a memory, it’s time to discuss the commercials – the good, the bad, and the truly bizarre and/or unwatchable
Sara Barton 