Sara Barton

Tag: Storytelling

What’s Quietly Changing in Copywriting (and Why It Matters)

Jan 13, 2026

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Sara Barton

in Advertising, Branding, Copywriting, Creative Leadership, Creativity, Healthcare, Marketing, My Life as a Writer

I’ve been in this industry long enough to know that most “trends” are just new labels for old ideas. What does change, however, are the deeper shifts that drive the way clients think, how audiences behave, and how work gets made. After nearly two decades of writing for brands across healthcare, tech, and consumer, here…
Why Stories Win

Mar 11, 2025

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by

Sara Barton

in Blogs, Branding, Copywriting, Creative Strategy, Digital, Marketing, Uncategorized, Video

As a senior copywriter, I’ve seen firsthand how storytelling can transform marketing from forgettable to unforgettable. While data and strategy are crucial, stories are what truly connect brands to their audiences. Here’s how storytelling can elevate your marketing efforts and how to harness it effectively.