Landing pages are a crucial element in your content marketing game because they convert casual users into customers.
Tag: seo
How to Drive Even More Traffic to Your Website
By considering how your customers are searching for content, you’ll better reach them wherever they are in their journey and meet their needs faster.
Writing for the Web 101
Writing for the web is quality writing. Period. Learn how to improve your site’s rankings by mastering these basic writing techniques.
And This One Time…at WordCamp…
Bright and early this past Saturday, geeks of all kinds converged upon the OSU campus for what my husband likes to refer to as a “lovefest for dorks.” WordCamp Columbus 2/PodCamp Ohio 3 served up its usual offerings of sessions for bloggers, podcasters, and social media afficianados. Of course, I had a hard time picking what sessions to attend, but here is a recap of some of my favorites
10 Commandments for Marketing in 2009
With the change in our global economy, the time has come to re-examine how we are marketing our companies and why. Are we serving our customers in the best possible way? Does it make sense to our brand? Are we using the best possible tools to do so?
Sara Nichols Barton 