Tag: copywriter in columbus ohio
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This Little Piggy Went to Cannes
While I was fairly sure that this work didn’t stand a chance of winning, there was always the faintest possibility that it could. Our team poured our heart and soul into this campaign over the course of several months, creative shifts, and client whims. Of course, it was going to win something.
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Why Creative Rest is Your Most Valuable Resource
From the moment we wake up each day, we’re faced with a continuous stream of choices, most of which are minute, while others are major.. When there are too many options, we tend to feel overwhelmed, anxious, and stressed. The brain overloads and eventually shuts down. So, where does this leave creative professionals?
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My Buyer Persona is Cooler Than Your Buyer Persona
In general, I like personas because they help marketers make decisions based on a deeper understanding of their buyers. Plus, as a writer, I find them extremely helpful because they help me pinpoint the buyer’s specific needs, motivations, etc., giving me a specific person to write to. As whole, personas are great. Until they aren’t.
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3 Ways You Can Collaborate Like a Champ
As I like to tell my 10th grader when she whines about a group project for school, life is a group project. Every genius is part of a great team and they build on the discoveries of others. Real collaboration is transformative – get it right and you could find yourself doing the best work…
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The Art of Collaboration
Collaboration and communication are buzzwords in many job descriptions. However, I’m pretty sure that if you tell a group to collaborate on a project, the natural instinct is for each person to stay in their own lane, whether it’s copy, design, UX, etc.
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Normal is Nothing but a Setting on the Dryer
Let’s face it — nothing about this moment in time is normal. The pandemic has shaken up our lives in many ways: many people are working remotely, others have been laid off, and kids are learning remotely while dreaming of the time when their lives can finally go “back to normal.”
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Confessions of a Digital Hoarder
This week, thanks to a post on my friend Sarah’s blog, I became fully aware of my digital obsession. I’m a multi-tasker. On second thought, it’s entirely possible I’m a hoarder in the digital space. Pass by my desk at work and you’ll see multiple tabs open on my web browser—on a good day it’s only…
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A Freelancer’s Manifesto
Ask a roomful of creative professionals why they freelance and you’ll get a wide array of answers that boil down to one of two reasons: They were forced into it by the economy and freelancing beats starvation They couldn’t stand working for “the man” anymore and decided there had to be something better “out there”…
Sara Barton 