Last week, we talked about why you need a content calendar. Now, we’re going to dive in and actually do it. Ready?
Tag: Content Marketing
Content Calendars Aren’t Just for Nerds Anymore
While you know you need to create content on a regular basis, actually conjuring up material is another story altogether, which is why you need a content calendar.
Creating a Great Landing Page
Landing pages are a crucial element in your content marketing game because they convert casual users into customers.
How to Drive Even More Traffic to Your Website
By considering how your customers are searching for content, you’ll better reach them wherever they are in their journey and meet their needs faster.
Writing for the Web 101
Writing for the web is quality writing. Period. Learn how to improve your site’s rankings by mastering these basic writing techniques.
Five Ways to Integrate Green Marketing into Your Brand Strategy
In honor of Earth Day, here are five ways to incorporate green marketing into your overall communication strategy.
Four Essential Copywriting Techniques for Content Marketers
Want to make a copywriter cringe? Refer to their work as content. Why? Because there’s a sharp difference between copywriting… Read more Four Essential Copywriting Techniques for Content Marketers
Copywriting Vs Content Writing: What’s the Difference?
One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the other?
Sara Nichols Barton 