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Sara Nichols Barton

Copywriter. Content Strategy. Creative Direction.

Tag: Content Marketing

Create a Content Calendar in Seven Easy Steps

Posted on March 22, 2021March 21, 2021 by Sara Barton

Last week, we talked about why you need a content calendar. Now, we’re going to dive in and actually do it. Ready?

Content Calendars Aren’t Just for Nerds Anymore

Posted on March 15, 2021 by Sara Barton

While you know you need to create content on a regular basis, actually conjuring up material is another story altogether, which is why you need a content calendar.

Creating a Great Landing Page

Posted on March 1, 2021March 1, 2021 by Sara Barton

Landing pages are a crucial element in your content marketing game because they convert casual users into customers.

How to Drive Even More Traffic to Your Website

Posted on February 26, 2020February 26, 2020 by Sara Barton

By considering how your customers are searching for content, you’ll better reach them wherever they are in their journey and meet their needs faster.

Writing for the Web 101

Posted on May 21, 2019 by Sara Barton

Writing for the web is quality writing. Period. Learn how to improve your site’s rankings by mastering these basic writing techniques.

Five Ways to Integrate Green Marketing into Your Brand Strategy

Posted on April 22, 2019April 22, 2019 by Sara Barton

In honor of Earth Day, here are five ways to incorporate green marketing into your overall communication strategy.

Four Essential Copywriting Techniques for Content Marketers

Posted on March 31, 2019 by Sara Barton

Want to make a copywriter cringe? Refer to their work as content. Why? Because there’s a sharp difference between copywriting… Read more Four Essential Copywriting Techniques for Content Marketers

Copywriting Vs Content Writing: What’s the Difference?

Posted on January 14, 2016January 14, 2016 by Sara Barton

One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the other?

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