Writing for the web is quality writing. Period. Learn how to improve your site’s rankings by mastering these basic writing techniques.
In honor of Earth Day, here are five ways to incorporate green marketing into your overall communication strategy.
Want to make a copywriter cringe? Refer to their work as content. Why? Because there’s a sharp difference between copywriting… Read more Four Essential Copywriting Techniques for Content Marketers
One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the other?