Content Marketing – Sara Barton

Why Copywriters Should Think Like Editors

Dec 2, 2025

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in Content Marketing, Copywriting, Creative Strategy, My Life as a Writer

Copywriters are storytellers, while editors are truth-hunters. Sometimes cleverness gets in the way of truth. Thinking like an editor shifts your default from: “Does this sound good?” to “Does this make sense?” Clever copy sparks attention, but clear copy earns trust. The best work does both, but clarity always wins.

Words That Work: The Psychology Behind Persuasive Copy

Nov 18, 2025

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Sara Barton

in Copywriting, Creative Process, Creative Strategy, My Life as a Writer, Storytelling

Persuasive copy isn’t a magic trick—it’s psychology applied with care. It’s understanding what motivates people, what reassures them, and what helps them make confident decisions. And when you combine that psychology with clean writing, strong structure, and a genuine respect for your audience? You get words that don’t just work. They connect. They convert. They…

Editing and Revising: Turning Good Copy into Great Copy

Sep 30, 2025

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Sara Barton

in Content Marketing, Copywriting 101, Creative Strategy, My Life as a Writer, Storytelling

Editing often feels like the unglamorous part of writing, but it’s where the transformation happens. Drafting is about getting everything out of your head and onto the page, and then sculpting it into something worth keeping. It’s about seeing the potential in your first draft and then taking it to a much higher level.

The Basics of Copywriting: What Every Writer Should Know

Sep 2, 2025

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Sara Barton

in Content Marketing, Copywriting, Copywriting 101, My Life as a Writer

People often ask me what copywriting actually is. Much to the chagrin of my relatives who still think I deal with copyrights, my answer is always: it’s writing with a purpose. Copy isn’t poetry. It isn’t your journal. It’s not even content, exactly. Copy is writing that persuades, informs, and moves people to act—whether that’s…

Snackable Content: How to Make Every Word Count

Apr 28, 2025

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by

Sara Barton

in Branding, Content Marketing, Copywriting, Creative Strategy, Digital, Social Media

Today’s audiences are busier, savvier, and more distracted than ever. If your content isn’t easy to consume, it’s easy to ignore. That’s where snackable content comes in: short-form, high-impact content designed to grab attention, quickly deliver value, and keep your brand top of mind.

Create a Content Calendar in Seven Easy Steps

Mar 22, 2021

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Sara Barton

in Blogs, Content Marketing, Copywriting, Digital, Uncategorized

Last week, we talked about why you need a content calendar. Now, we’re going to dive in and actually do it. Ready?

Content Calendars Aren’t Just for Nerds Anymore

Mar 15, 2021

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Sara Barton

in Blogs, Content Marketing, Copywriting, Digital, Marketing, Social Media

While you know you need to create content on a regular basis, actually conjuring up material is another story altogether, which is why you need a content calendar.