Tag: content
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Content Calendars Aren’t Just for Nerds Anymore
While you know you need to create content on a regular basis, actually conjuring up material is another story altogether, which is why you need a content calendar.
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Create Qualified Leads with the Right Keywords
Want to convert casual visitors to your site into actual customers? Use keyword research to help create qualified leads.
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Four Essential Copywriting Techniques for Content Marketers
Want to make a copywriter cringe? Refer to their work as content. Why? Because there’s a sharp difference between copywriting and content marketing—simply put, copywriting is promotional writing that is designed to sell a product, while marketing content develops trust and thought leadership. While marketing content is not meant to directly sell a product the…
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A Few Basics
Branding is so basic, yet so easy to get wrong. From your visuals to the words you use, everything you put in front of your audience forms an impression.
Sara Barton 