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Sara Nichols Barton

Copywriter. Content Strategy. Creative Direction.

Tag: Blogging

Copywriting Vs Content Writing: What’s the Difference?

Posted on January 14, 2016January 14, 2016 by Sara Barton

One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the other?

R.I.P, David Bowie

Posted on January 11, 2016January 11, 2016 by Sara Barton

The passing of David Bowie hit me in unexpected ways today. While I adore his music, I think what I… Read more R.I.P, David Bowie

And Now for Something Completely Different

Posted on April 6, 2011April 2, 2011 by Sara Barton

Last month, I got to speak at Beyond Social 101, which was sponsored by Girls in Tech. True, it was… Read more And Now for Something Completely Different

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