Tag: Blogging
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Copywriting Vs Content Writing: What’s the Difference?
One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the…
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R.I.P, David Bowie
The passing of David Bowie hit me in unexpected ways today. While I adore his music, I think what I most admire about him is his unrelenting creativity. In the 60s, he was a red-haired gay man in a dress, being yelled at on the street by thugs. Several years and a few albums later,…
Sara Barton 